It is the time of year when social media speakers pitch their ideas to the community and beg for votes so they can speak at South by Southwest Interactive Festival (SXSW). As conference organizers determine which panels make the cut, 30% of the consideration is based on community voting and commenting. Kipp and I appreciate [...]
Thursday, July 8, 2010
Any B2B social media endeavor requires planning, whether it is a short term campaign or a long term approach. It is unlikely you will succeed in meeting your goals without some degree of planning. I have been thinking about planning a panel presentation lately due to the impeding deadline for South by Southwest Interactive (SXSW) [...]
Wednesday, June 30, 2010
Kirsten Watson, Director, Corporate Marketing of Kinaxis presented a case study of their online community at the Marketing Profs B2B Forum. This video is a summary of the presentation, which was part of a session featuring four case studies moderated by CK. Goals Double web traffic Double conversions (leads) Foster a greater awareness of the company’s supply-chain management [...]
Monday, May 24, 2010
Christina “CK” Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discussed the importance of integrating mobile approaches into the B2B Marketing mix. This is a great example of a hallway conversation that continues after [...]
Friday, May 21, 2010
Galen DeYoung, Managing Director of Proteus B2B Marketing, led the Better Business Blogging session at the MarketingProfs B2B Forum. The session looked at three b2b blogs that were submitted for critique, and both Galen and the session attendees discussed what they saw. While the blogs did a good job from a content perspective, with regard [...]
Wednesday, May 19, 2010
I previously wrote a post called 10 Business Blogging Best Practices. I have used that post as a reference for several speaking engagements, but I never made slides from it. Well, I am presenting this material twice this week (BMA Carolinas and WordCamp Raleigh), so I finally managed to put the best practices in a [...]
Friday, May 14, 2010
Mike Travis, founder and CEO of Equation Research, presented a case study of how he used social media to crowdsource a marketing trends survey. This video is a recap of his presentation at the Marketing Profs B2B Forum, which was part of a session featuring four case studies moderated by CK. Goal of the Campaign: Increase brand [...]
Thursday, May 13, 2010
Ron Casalotti, Social Media Lead of Bloomberg L.P. presented a case study of the Business Week Business Exchange site at the Marketing Profs B2B Forum. This video is a recap of his presentation, which was part of a session featuring four case studies moderated by CK. The goals of the site, which was launched in September [...]
Monday, May 10, 2010
Kipp Bodnar of Hubspot and Kyle Flaherty of Breaking Point presented their thoughts on the power of social media to drive leads for B2B companies. The main takeaways from this session were that you need to create systems to track your leads all the way through your system, and you need to think of yourself [...]
Friday, May 7, 2010
The panelists for the Marketing Profs B2B Forum session, It’s Not Your Mother’s PR, covered both theory (traditional public relations vs. PR 2.0) and practice (case studies from three diverse industries about social media integration with B2B public relations), highlighting what is the perfect marriage of social media and B2B PR. Theory Beth Harte, Serengeti Communications Many people [...]
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Friday, August 13, 2010
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