For those of us in the social media bubble it is that time of year again where we try to get our friends, fans and followers to vote for our submitted sessions so that we can speak at the South by Southwest (SXSW) Interactive Conference in March 2013. But as we have done in year’s [...]
At this year's SXSW, one of the strongest B2B Social Media sessions was the panel "Social Media in the Underground World of B2B." The panel provided eye-opening insight and touched on some unexpected topics, making it an invaluable learning session for B2B marketers.
The South by Southwest (SXSW) Interactive Conference in Austin Texas is one of the biggest web and social media conferences in the world with over 20,000 attendees expected. Kipp and I are super-excited that we are speaking at the event this year.
We are doing a book reading session for The B2B Social Media Book [...]
One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. Rather than posting this content only on your social media channels, it is hosted on a site that you control. And you [...]
B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Below are a dozen B2B social media presentations from Slideshare from a variety of sources that should help get you thinking before you stand up and give your next [...]
Social media for B2B companies is not something that you turn on, set it and forget it. Not only do existing tools change and new tools appear, but your customers and prospects interact differently with social media as they become more comfortable using it. Inherent in change is improvement. Professionally, we all want to do [...]
B2B marketers focus on social media as a way to connect online with prospects and customers, but social media offers a huge opportunity to enhance offline events like tradeshows and conferences. Trade shows still make up a large percentage of B2B companies’ marketing budgets, so the following ideas can help leverage those events and make [...]
B2B marketers need to understand how social media can drive leads and sales for their businesses. Kipp Bodnar and I, the founders of SocialMediaB2B.com, have focused our efforts the past six months on creating a framework for B2B social media lead generation. This is the core of our new book, The B2B Social Media Book.
This past week I spoke at the MarketingProfs B2B Forum in Boston, and one of the keynote speakers was Nancy Duarte. Her presentation about presentations was very inspiring. I speak a fair amount at conferences and events and I usually create a new presentation for each event. My mostly visual presentations are filled with information, [...]
Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that [...]