Every Spring tens of thousands of marketers and developers descend on Austin, Texas for the annual SXSW Interactive Conference. This happens before and during the arrival of the filmmakers and the musicians to Austin for the more well-known, yet smaller festivals.
Long before this happens, thousands of sessions are submitted through the SXSW Panelpicker, and speakers are encouraged get the community to comment and vote on their sessions. Community support is not the only thing organizers use to select sessions, but it is about 30% of their decision.
Not everyone promotes their sessions, as it can get a little spammy if you tweet and share links to your session every day on your social networks. As commenting and voting is coming to an end this week, Kipp and I thought we should try to at least get a little support. Our sessions are solid and we think they can provide value to attendees, but of course we would say that. They are not strictly B2B sessions, but as B2B marketers, the content will be filter through our B2B experience.
What are the rules? Well, you have to create an account on the SXSW website to vote and comment for our sessions, and other sessions that might interest you. The commenting and voting period ends September 6, 2013 (11:59 PM CT), so if you want to support our sessions, please do so before the end of the week.
Here are our two proposed sessions:
(Click the title to leave your comments and positive votes)
WTF Is Context Marketing?
Consumers hate most marketing because it is devoid of context. Prospects are people not numbers in marketers’ spreadsheets. Context Marketing is about incorporating the interests, behavior, and devices of your prospects into your entire marketing experience. Learn how to create context across your key inbound marketing aspects including social media, analytics, email and your website.
The Next Great Media Disruption: Corporate America
Companies have been hearing that they need to think like publishers, but in reality, they need to be publishers. Media companies continue to struggle with web-based business models, but a corporate publishing effort does not need to sell ads or subscriptions. The right content builds trust that can lead to sales. The key to connecting with customers and prospects is to create and curate content that is so compelling, helpful and entertaining, that people can’t help but read, watch and share it.
As marketers build their media empires, they are hiring experienced journalists to bring a different set of skills to the team. This session will include several content models from different industries, all of them designed to take the place of traditional online media outlets.
Jeffrey L. Cohen, Managing Editor, SocialMediaB2B.com
Kipp Bodnar, Publisher, SocialMediaB2B.com and Director of Marketing, Hubspot
Jenn Eldin, Senior Manager, Marketing & Content Innovation, American Express Open Forum
Rebecca Buckman, Vice President, Communications and Content, Battery Ventures