Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. We signed up for SocialMediaB2B.com because access to Twitter’s advertising platform previously has been limited to those with big budgets. This leaves out many B2B companies. We offer this preview of [...]
Tuesday, December 13, 2011
Last week Twitter launched their new interface, which included brand pages with some added features. A limited numbers of partners had access to these brand pages, including B2B companies Dell, General Electric and Intel. One of the interesting features is the ability for companies to pin a tweet to the top of their stream, so [...]
Friday, October 14, 2011
Today’s posts for B2B marketers seem to have a negative tone. I didn’t pick them with that in mind, but these are some of the posts that resonated with me this week. This indicates to me that we are at a turning point with B2B social media. According to many statistics, there is a high [...]
Wednesday, August 3, 2011
Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies. With that in mind, this post offers 10 helpful tips for B2B marketers who are running the company Twitter [...]
Monday, July 11, 2011
Stuffing tweets with high-traffic hashtags has been common practice since the advent of the hashtag in 2007. The thinking behind this is simple. Your followers see your tweets in two ways: in their stream and in search. If your B2B company is just starting on Twitter and doesn’t have many followers, then you need to [...]
Wednesday, July 6, 2011
We are at the halfway point of the year and it is instructive to review which Social Media B2B posts have resonated with our readers over the past six months. The following list is based solely on page views, as determined by Google Analytics. It does not include factors like how many comments a post [...]
Monday, June 6, 2011
While much of B2B marketing and sales is about developing relationships, many of the social media metrics tracked are number of followers, connections, comments, clicks and retweets. It may be possible to assume that you or your company are providing some value to those who start engaging, but these are not significant metrics to track. [...]
Tuesday, May 31, 2011
Yesterday was Memorial Day in the United States, when we honored those who defended our country. B2B companies have lots of opportunities with social media to honor their own employees. Customers and prospects prefer doing business with people that they know, and the following simple ideas can help share your employees with the world. Show [...]
Monday, April 18, 2011
According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter).
Saturday, April 16, 2011
Every Thursday night or Friday morning I begin looking for several posts from the week that I want to share in a Friday post. I review my Twitter search stream for posts that have been tweeted multiple times, but I also search my RSS reader for posts that provide good content and my come from [...]
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Thursday, May 3, 2012
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