It has been hard to avoid articles and stories about Twitter since last week’s IPO, but nothing about their stock offering has helped B2B marketers improve their use of the social network to connect with customers and prospects, amplify their content and maximize the use of the latest feature updates. Below are several articles that provide some in-depth coverage of these features, as well as a video explaining why B2B companies should be using Twitter and a Slideshare deck with best practices from leading Tweeters.
If you have come across other great Twitter resources, please add them in the comments below.
7 Big, Recent Twitter Changes you Should Know About to Optimize Your Tweeting
Wow, it’s really not a small task these days to keep up with all the recent changes to Social Media. As Twitter continues to grow, the company is making big changes more often and they’re easy to miss. In case you didn’t catch them, I collected seven of the most recent Twitter changes to get you up to speed.
A/B Test Finds 55% Increase in Leads When Images Added to Tweets [New Data]
Does Twitter look a little different for you lately? Maybe a little more like Facebook or Instagram? That’s because on October 29, the social networking site announced that it will start automatically showing images in your stream (without you even clicking).
As a social media marketer, you can imagine how excited I was to test this out for HubSpot. All I saw was a gold mine of opportunities for sharing our blog posts, ebooks, templates, webinars, and other expert resources in a visually appealing way.
How Twitter Custom Timelines May Boost Twitter’s Reach Into The Web
Twitter has a new way to allow people to curate tweets — Twitter Custom Timelines. Why does it need this when it already had another long-standing tool for tweet curation, Twitter Lists? The new system may allow brands to make better use of embedded tweets than lists allow, which in turn may further extend Twitter’s reach into the Web.
Twitter for B2B Organizations