LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. If you have various lines of business, you can now focus those updates to [...]
Wednesday, June 6, 2012
Many B2B companies have been successful at generating leads from LinkedIn, but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. It also shows the employees who work at the company. [...]
Thursday, May 10, 2012
Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. Along comes Google+, another social network that the average B2B marketer just doesn’t have the time to learn and master. There are, however, reasons to believe that Google+ will be more valuable to B2B [...]
Thursday, May 3, 2012
Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. We signed up for SocialMediaB2B.com because access to Twitter’s advertising platform previously has been limited to those with big budgets. This leaves out many B2B companies. We offer this preview of [...]
Tuesday, April 24, 2012
Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos. Hmm, how did they miss this a couple months ago [...]
Tuesday, April 10, 2012
Yesterday Facebook bought photo-sharing site Instagram for $1 billion, but you already know that as a B2B social media marketer. If you don’t, you really need to check your news sources and how you keep up with social media activity. I saw it online, in my social streams, and even heard about it on NPR. [...]
Friday, March 30, 2012
Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes, and you had the whole month to get your Page in line. [...]
Thursday, March 29, 2012
Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. You can look through the stats yourself, but here are some to consider: 61% of US Marketers Use Social Media to Increase Lead Gen IBM saw an [...]
Friday, March 23, 2012
B2B social media is about connecting with prospects and customers, providing value to their business and tracking those interactions to leads and sales. Today’s round-up of posts address all of these issues. I start with a post about click attribution, which makes the case for tracking all actions, not just first or last action. Not [...]
Thursday, March 1, 2012
Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. It is becoming a more visual platform and they continue to promote the idea that photos and videos create stronger connections with customers, prospects, fans and [...]
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Wednesday, June 20, 2012
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