Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Jeff’s post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is [...]
Facebook just announced their location-based check-in system called Places and many within the social media world are wondering what effect this will have on existing location only applications. Some of them have partnered with Facebook to send check-ins in both directions. But the majority of people, including those at B2B companies, are wondering what location-based [...]
Yesterday Facebook told the rest of us about their upcoming plans regarding the update coming to Pages in the next couple of weeks, even though it may have been on their developer’s road map since last fall. Most marketers, especially those in the B2B space, do not read the Facebook Developer Blog, so this was [...]
This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. As that has been one of the most popular posts on this site, and still generates regular traffic, we wanted to make sure the information was updated where readers are still going. But the best way [...]
Every day you meet people in real life and on the web and you tell them what your B2B company does. I recently heard a study that Americans are more likely than people from other countries to define themselves by their job, so it is very common to answer the question “What do you do?”. [...]
Facebook finally updates one of its most business unfriendly controls by giving page admins the ability to remove other admins, regardless of who created the page. This was announced late last week on the Facebook Page for Facebook Pages. Previously, the creator of a page had rights above all other admins, due to the fact [...]
There have been lots of statistics about social media adoption of B2B companies compiled and shared recently, and I had wanted to post a list of stats as a Friday roundup post. The folks at the Earnest Agency have saved me lots of time by creating a video that compiles B2B social media statistics. They [...]
There is a lot of talk about getting your B2B company ready for social media, but once you understand and make the internal changes, make sure you look at your logo to see if it is ready for social media. This is a new challenge that is facing designers and enforcers of brand standards, because [...]
Facebook has been in the mainstream news and exploding across blogs and the web as privacy changed, people complained, threatened to leave the social network, and Facebook privacy settings changed again. While many people have read posts about Facebook from the most popular tech and social media blogs, below are a number of posts about [...]
Autumn Truong is the Social Media Manager of Corporate Communications at Cisco Systems. Her role is continually evolving to reflect the ever-changing social media landscape but for now, she oversees the social media strategy and programs which includes social networking sites such as Facebook, Twitter and immersive virtual environments. The company has different groups focused [...]
Thursday, September 9, 2010
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