Last week Alex Payne, a Twitter engineer, posted an update on the social network expressing his enthusiasm about an internal only version of the Twitter website. He told his followers that this new feature would make them stop using desktop clients to access Twitter. One of the things that contributed to Twitter’s early growth was [...]
Friday, March 5, 2010
Back in November when Twitter Lists were released, we published a post with B2B Lists to follow. Now four months later, many of those lists have been updated with more recommended followers, and new lists have been created. There is some duplication of people across the lists, but if you are looking for more relevant [...]
Wednesday, March 3, 2010
In a post from eMarketer, according to the The CMO Survey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media budgets of both B2B and B2C marketers are rising across the board, and will continue to do so in the next five years. There is no surprise in this, [...]
Thursday, February 25, 2010
Do you spend much time thinking about the difference between paid and earned media? The earned versus paid media debate has long bee an issue in marketing agencies and communications departments. Social media has continued to complicate this issue. For B2B companies I would argue that having a balance of both paid and earned media [...]
Wednesday, February 24, 2010
As B2B companies develop social media strategies, one question that comes up, usually late in the process, is should they focus on the company or individual products. This is one of those core social media questions that relates back to the marketing plan. Social media does not exist in a vacuum and must support the [...]
Thursday, February 18, 2010
There are lots of reasons B2B communicators use Firefox when surfing the web, which include things like stability, security and support of open source software, but the best reason is the customization available with add-ons. There are over 1100 add-ons that are categorized as Social and Communications and we are going to look a few [...]
Thursday, February 18, 2010
Content may be king but distribution and optimization are queen when it comes to B2B social media. Like it or not, tools and application aid in content distribution and optimization on the social web. I want to stress the importance of optimization. We hear a lot about distributing information online and making something “go viral.” While [...]
Monday, February 15, 2010
Today Microsoft Advertising released a B2B Social Media White Paper, based on their experiences using social media since 2006 “as a vehicle to listen to, educate, support and market to our customers and potential customers.” The very fact that they have taken their knowledge and shared it with the world is a testament to their [...]
Monday, February 15, 2010
Sometimes, it feels like iPhones get all the app lovin’ – especially when you’re one of the 21 million people using a BlackBerry smartphone for work and/or play. As the top mobile phone for businesses, it makes sense B2B marketers would be on the hunt for apps that make their jobs – and lives – easier. [...]
Friday, February 12, 2010
Much of today’s B2B online marketing happens by generating leads back to a landing page or another page on a corporate web site. What marketers across B2B industries have found is that search engines and social media can be a major driver of qualified traffic. Direct mail and e-mail are still very important in B2B [...]
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Tuesday, March 9, 2010
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