Social Media B2B

Connect Your B2B Customers with Social Media Profiles

Business is getting more and more social. Understanding how social it’s becoming is a challenge to many B2B marketers. Where do you go to find out if your prospects and customers are on social networks? If so, which ones? It’s now possible to append your B2B customer and prospect databases with social media addresses and other [...]

Enabling B2B Social Selling with Social CRM

These days any conversation about CRM probably leads to the mentioning of social CRM. Throughout the past two years, there has been much healthy debate about what social CRM is, how it’s being deployed throughout the enterprise and what makes CRM a social thing. Indeed, this will be a major topic as the CRM Evolution [...]

Blackberry Apps for Your B2B Sales Force

After covering BlackBerry apps for B2B marketers and PR professionals, this week we’re taking a look at BlackBerry apps that facilitate B2B sales. B2B salesmen and women are constantly traveling, and their nomadic lifestyles demand mobile support. In the field, even a laptop can be cumbersome, so it’s important to have sales solutions that fit in [...]

Video: Social Media CRM – Connecting Your Sales Force To The Social Web

Mike Schneider recently presented about Social CRM at the recent Social Media Business Forum Event in Durham, NC. At the event Jeff did an interview with Mike about Social CRM and its impact on B2B companies. We heard from many of you that you would like to see Mike actual presentation. Here it is! Below [...]

Video: @SchneiderMike Explains Social CRM in a B2B Context

While Mike Schneider was in North Carolina speaking at the Social Media Business Forum speaking about Social CRM, he took a few minutes to explain Social CRM to me. He describes is as encouraging a buyer-led conversation around your products and services, and providing a place, or community, for those conversations to happen. Mike has spent [...]

The CRM + Social Media Problem

“Relationships” is the one word we all hear when talking to B2B sales driven organizations. To the sales team and executives relationships are critical to closing a sale. For this reason most companies use some type of Customer Relationship Management (CRM) software. CRM software allows organizations to have dynamic records of their customers complete with [...]