In previous posts, I explored BlackBerry apps that help B2B marketers, B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information. However, when it comes to the default smartphone many businesspeople are required to use, taking the time to research, find and download useful apps can often be more trouble [...]
With last week’s launch of the new iPhone, I have wondered can I truly be a successful electronic marketing manager for a B2B company using a BlackBerry? There are a number of necessary attributes of the job worth examining and how they are influenced by my mobile phone.
At first, not having social media apps [...]
After covering BlackBerry apps for B2B marketers and PR professionals, this week we’re taking a look at BlackBerry apps that facilitate B2B sales.
B2B salesmen and women are constantly traveling, and their nomadic lifestyles demand mobile support. In the field, even a laptop can be cumbersome, so it’s important to have sales solutions that fit in [...]
Building off last week’s BlackBerry apps for B2B marketers, we’re back with more BlackBerry apps for B2B public relations professionals.
As our society becomes more and more mobile, it’s even more important for a PR pro to effectively execute his or her main job responsibilities – press releases, speeches, media relations, social media, press conferences and [...]
Sometimes, it feels like iPhones get all the app lovin’ – especially when you’re one of the 21 million people using a BlackBerry smartphone for work and/or play.
As the top mobile phone for businesses, it makes sense B2B marketers would be on the hunt for apps that make their jobs – and lives – easier. [...]
Recently Gartner, the respected analyst organization, released their predictions about Mobile Consumer Applications In 2012. While I agree with most of Gartner’s consumer predictions, I wanted to talk about the impact of mobile on B2B organizations in the next year. Planning for 2012 is great, but it is important to understand what is actionable this [...]
Strategy is critical. Applications facilitate communication. Something we have never talked about here, until today, is that the actually physical tools and devices that B2B marketers use are changing.
Briefcases are quickly turning into backpacks that hold the tools to enable connection to and creation of content for the social web. The notepad and [...]