B2B Mobile Tactics If You Still Have a Blackberry Audience

b2b-blackberry-demiseWith the latest news that Blackberry will be taken private and give up the consumer business to focus on the enterprise are signs that Blackberry will never recover their mobile market share, which ComScore reported at 4.3% of the US market as of July 2013. What do these events mean for B2B companies who still have a mobile strategy that is reliant on a Blackberry-using audience?

Many regulated industries like finance, health care and government have stuck with the devices due to compliance issues requiring employers access employees’ communications records. The first question you need to ask is how many of your customers and prospects still use Blackberries. Do your own research of your website with your web analytics program. Google Analytics breaks traffic down by specific devices. Under the audience tab, go to Mobile and choose Devices.
When reviewing this for SocialMediaB2B.com, there was only one Blackberry model (BlackBerry 9900 Dakota) listed among the top 25 devices. Since most of the traffic comes from Apple devices and a small percentage from Samsung devices, we can choose to ignore the Blackberry. But that is our audience. If you find a large number of Blackberries accessing your web site, here are three things to do to make sure your mobile efforts reach your audience.

1. Test Your Mobile Site on a Blackberry Simulator

As more and more people access your website, blog and landing pages on mobile devices, you need to know how they look on those devices. It is never hard to come up with an iPhone, iPad or even the latest Android phones from your co-workers to view your site. Blackberries are harder to come by. But if you have determined that you need to test your site on a Blackberry and you don’t have access to a real device, install a Blackberry simulator to make sure you see what your visitors see. If you have never paid attention to these devices and your site uses incompatible technology, your response depends on how big the audience is and how broken the site is. Also see #3 below before expending significant resources in fixing these problems.

2. Avoid Building Native Blackberry Apps

If you were planning on developing a Blackberry app, no matter how large your Blackberry audience, you need to stop. This audience is shrinking, and for many reasons these people will be switching to other devices. The best option now is to focus on building a mobile web-based app that takes advantage of the latest technology that is compatible with multiple devices. Blackberry provides tools to make sure HTML5 apps are compatible with their devices too.

3. Start Planning for a Move to iOS

As Blackberry stops selling devices to consumers, fewer people will have Blackberries. As more IT departments let people bring in their own devices (iPhones) or provide iPhones to them, there will be fewer Blackberries. Unless you work in an industry where the Blackberry provides something that no other device can provide, which only seems to be a physical keyboard and a blinking red notification light, the majority of your customers and prospects will no longer be using Blackberries. That means it is time to begin optimizing your mobile experience for the iOS. This doesn’t mean create an iPhone app, but test your website, blog and landing pages on an iPhone and iPad. Make sure visitors can do what you expect them to do.

Are you still paying attention to Blackberries in your B2B mobile marketing or has your audience moved on to other devices?

Mobile Sites for B2B BlackBerry Users

In previous posts, I explored BlackBerry apps that help B2B marketers, B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information. However, when it comes to the default smartphone many businesspeople are required to use, taking the time to research, find and download useful apps can often be more trouble than they are worth.

Mobile websites designed to work within the confines of a smartphone’s small screen, limited navigation and slower Internet speeds can often be a handy work-around for BlackBerry users frustrated with the phone’s limited selection of apps compared to the iPhone and Droid app stores.

Mobile web usage is expected to overtake desktop usage by 2015, and companies are beginning to make sure their websites provide a comparable experience. B2B BlackBerry users can leverage mobile sites to better utilize their phones’ browsers, with or without a huge selection of apps.

Here are some mobile sites that make the BlackBerry’s lack of apps a little easier to swallow:

1. Video

Of all of the mobile YouTube options that Google offers, the mobile site (m.youtube.com) is the only version that works on BlackBerry. On my BlackBerry Curve, videos open in the BlackBerry media player and can be viewed “full screen,” which doesn’t actually take up the entire screen but still loads at a decent rate. Visitors can search and upload videos as well.

Google has said its mobile versions of YouTube will receive more frequent updates and improvements than its YouTube apps. This challenge to app-based phone models (namely Apple) could be the beginning of a trend that leads to a bigger focus on mobile site features and usability.

2. Travel

On a BlackBerry, mobile sites for airlines such as Southwest (m.southwest.com), American Airlines (m.aa.com) and Delta (mobile.delta.com) allow passengers to modify flights and rental cars, check in at airports and view their flights’ statuses. Hotels.com (m.hotels.com) and Traffic.com (mobi.traffic.com) also provide travelers with mobile versions of their websites.

3. Business news

Almost all major news site now have mobile versions, including business publications. The Wall Street Journal (m.wsj.com), The New York Times’ Business Day (m.nyt.com/business) and Forbes Business (mobile.forbes.com) highlight business news important to B2B professionals in an easy-to-view format.

4. File sharing

While the Dropbox BlackBerry app’s official launch date is still TBD, the file sharing service’s mobile site offers users a clean, simple interface to share documents, photos, videos and more across multiple platforms. Dropbox users can browse files in their accounts, as well as download and view.

Which mobile sites do you have bookedmarked in your BlackBerry browser? How do they compare to the apps on your phone?

BlackBerry Challenges B2B Marketing Manager to Succeed

With last week’s launch of the new iPhone, I have wondered can I truly be a successful electronic marketing manager for a B2B company using a BlackBerry? There are a number of necessary attributes of the job worth examining and how they are influenced by my mobile phone.

Be Creative

At first, not having social media apps or location-based social gaming available for the BlackBerry drove me to read everything I could and absorb as much as possible. Without any available apps, I had to explore creative ways to monitor social media, get involved and stay with the goings-on in the evolving electronic marketing world. Sometimes this meant lugging my laptop to more places than I would have wanted, but you do what you must. In this sense, I learned to not let system limitations hold me back. Instead, I took a deeper look at our organization’s systems and the various social networks we were involved in, and found ways to track our social campaigns and traffic to our sites. I learned to not rely on my mobile device for notifications, and have a much better understanding of our systems, their capabilities, and their shortcomings because of it.

Be Ambitious/Passionate

Here is where the BlackBerry influence may be a little weaker. This is a personal quality or characteristic that I feel is vital to the success of any electronic marketing manager. In an environment this dynamic and ever-evolving if you do not eat, sleep, breathe and live the electronic world you will always be one step behind. I remember the initial struggle I had with social media and Twitter because it was not easily accessible (we are talking November 2007). And that is where as a BlackBerry user you are the 5 foot, 100 pound defensive end trying to walk onto a national powerhouse football team. No one is going to make it easy for you, and your iPhone counterparts will always have a leg up. You must have the heart and drive to go that extra mile to be successful.

Know Your Customer

This is a fundamental key success factor for any marketing professional. We all have such unique demographics of customers that I would never try to generalize any kind of advice on why you can or cannot accurately know your customer because of the platform you use. I will say though, with the ever increasing amount of traffic coming from iPhone and iPad users, can you truly say as a BlackBerry user that you can speak toward the user experience your customers have when they come to your website? How about what your tweets look like on their iPhone Twitter clients? How about Droid? It’s not easy. I have borrowed friends’ iPhones to test new pages or designs on our sites. I’ve even gone as far as driving to Best Buy on my lunch hour to test our site on an iPad.

That being said, my design mentality always has me thinking about design elements and user experiences. What troubles me the most is the environmental influences that lead us to feel more comfortable about one thing over another. We should not only take into account how things render on individual devices, but also how common elements in design lead iPhone users to certain expectations and preferences, while Droid and BlackBerry users may have completely different ones. So, as a BlackBerry user, do I truly know what my mobile users want?

Be Persistent and Persevere

So despite my negative portrayal of the BlackBerry platform and its limitations for electronic marketing managers, there is hope. We all have a network of resources at the tip of our fingers. Get to know the devices in your company. Know that you can walk down the hall and have a user test on this device or on that platform. Know that you can shoot a certain colleague a note to meet over lunch in return for a quick test of that new promotion. Simple. Easy. Cheap. My company president would be proud. Take advantage of features from email service providers that render your email marketing messages in various email clients and on various devices. Make sure your provider has this. It is critical.

Pay attention to your analytics. As a marketer for a high-ticket, once-a-year purchase item for B2B clients, mobile traffic to the sites I manage is sparse. I do, however, know that I expect to see a certain number of iPhone/iPad visits each month and I watch for trends in their traffic. If I see high exits or low site time on a particular page for mobile visitors, I’ll reach out to my networks and test to see if I can determine the problem. Get to know your mobile customers from a distance through analytics and, when combined with some first-hand testing on those various devices, you’ll be in pretty good shape.

Do I believe you can truly be a successful electronic marketing manager as a BlackBerry user…Yes. Do I think it is easy…No!!!

I believe BlackBerry users are highly handicapped by the platform when it comes to truly understanding the electronic marketing environment. We are a minority of the mobile web traffic on the internet and an even smaller minority in the social media world. The lack of apps available for us to fully participate in the social media community is binding and relegates us to outsiders in lots of social media events and conversations If you disagree, try attending an all day social media event and running out of battery with a BlackBerry.

Have you struggled in your marketing position with only a BlackBerry? Let me know in the comments below.

JT Moore is the Electronic Marketing Manager at ASPE, Inc., a national leader in providing skills-based training solutions for the Information Technology, Systems/Software Development Lifecycle, and Financial markets. Follow him on Twitter at @j_t_moore.

Blackberry Apps for Your B2B Sales Force

After covering BlackBerry apps for B2B marketers and PR professionals, this week we’re taking a look at BlackBerry apps that facilitate B2B sales.

B2B salesmen and women are constantly traveling, and their nomadic lifestyles demand mobile support. In the field, even a laptop can be cumbersome, so it’s important to have sales solutions that fit in your pocket.

As the go-to choice for most sales teams, it makes sense BlackBerry has many apps designed to close deals and deliver results:

1. Salesforce Mobile

Customer relationship management (CRM) is an integral part of an organization’s sales strategy. Salesforce.com, one of the most popular solutions, has a mobile version for users to upload customer information in real time, right after important customer calls, e-mails and visits. The app helps to manage sales and prospect data outside of the office, which equals less time at your desk and more time in the field.

Thanks to a recent Salesforce update, the Mobile Lite app is now free for all Salesforce users, including Group customers.

2. Oracle Mobile Sales Assistant

If you use Oracle as your CRM system, its Mobile Edge app will take your CRM data on the road.

Mobile Edge puts all of the traditional CRM account, contact, opportunity, activity, lead and ticket information on your BlackBerry, syncs with your phone’s address book and utilizes custom objects, pre-loading device data, centralized administration and interface mapping. Its latest update in October 2009 introduced support in 12 languages, opening up new opportunities for global B2B companies.

While this free demo will give you a peek into the mobile app’s features, you’ll have to contact your Oracle rep for full installation and connectivity.

3. Kindle

E-book readers have become a part of B2B marketing tool kit, delivering novels, industry e-books and blogs (like Social Media B2B) in one sleek package – but what if that package is still too big for salespeople on the go?

Amazon just released a beta BlackBerry app that puts more than 400,000 books on your smartphone. Kindle owners can access their libraries and notes, and the app automatically synchronizes your last page read and annotations.

While it’s not a replacement – BlackBerry Storm owners will be at an advantage, as Bold, Curve and Tour screens require constant page turning and squinting – the Kindle app for BlackBerry extends the convenience of an e-reader.

4. VQ Mileage Tracker

Tracking mileage and gas on business trips and customer visits can be tedious and time-consuming. There are many mileage tracking apps available for the BlackBerry, but VQ Mileage Tracker (currently discounted from $14.99 to $6.99) goes one step further and does all of the work for you.

The app automatically calculates mileage every time you’re in the car, and stores the data until you generate a report with information on the date and time of each trip, address and miles driven. The app also uses BlackBerry or Google maps to pinpoint each trip.

5. MyCommission

More sales equals more money, and the MyCommission app ($2.99) helps salespeople figure out just how many dollars they’ll take home at the end of the day.

The app allows you to enter the account name and status (committed, in upside or are pipeline) of each deal and calculates the resulting commission.

What BlackBerry apps have you found to be helpful in the sales field?

Blackberry Apps for B2B Public Relations Pros

Building off last week’s BlackBerry apps for B2B marketers, we’re back with more BlackBerry apps for B2B public relations professionals.

As our society becomes more and more mobile, it’s even more important for a PR pro to effectively execute his or her main job responsibilities – press releases, speeches, media relations, social media, press conferences and event planning, to name just a few – on the go.

Many of the apps I wrote about for B2B marketers translate well into the PR industry: A host of Twitter clients help PR pros navigate between client accounts, keep an eye out for journalists looking for article sources and stay on top of industry news; mobile versions of WordPress and TypePad streamline live-blogging; and location-based apps such as Foursquare facilitate peer-to-peer networking and media relations.

Here are a few more BlackBerry apps that help PR pros reach the ultimate goal of connecting organizations and businesses with interested journalists and customers:

1. Evernote

Evernote – billed as an extension of your own mind – allows you to organize tasks and To Do lists, record voice memos and instantly synchronize everything from your phone to the Web to your desktop.

For PR pros, this translates into an easy way to keep up with press clips for clip books, manage inspiration for future blog, newsletter and Web content and organize notes from client meetings.

2. AP Mobile

Media monitoring is a key job function in PR, and AP Mobile makes searching content published by the Associated Press (as well as more than 1,000 outlets of its members) simple.

The app also has a local news option customizable by one or more zip codes, and integrates delicious bookmarks, Facebook and e-mail sharing features that let users send articles to clients and co-workers.

Beyond the Associated Press, BlackBerry users can also keep up with Time, Bloomberg, CBS News and Business Week through their mobile apps.

3. Dictionary.com

Just like a mechanic’s set of wrenches, a key part of a PR pro’s toolkit is a dictionary/thesaurus.

The Dictionary.com app, the only free dictionary app available for the BlackBerry, puts more than 500,000 words at your fingertips, and phonetic and audio pronunciations help to ensure a tricky word in that speech you just crafted for your CEO isn’t mangled beyond comprehension.

4. miTimesheet

For PR pros on the agency side, there is nothing more dreaded (beyond a 4 a.m. wake-up call alerting you to a breaking crisis) than keeping track of billable hours for a variety of clients. Enter the miTimesheet app ($3.99), which allows users to track clients by project, as well as export that info via email.

5. Qik Live Video Streaming

Social media tools have given PR pros more opportunities to disseminate content directly to the end-user. With the Qik app, you can live stream video content directly from your BlackBerry, automatically archive footage and instantly share on Facebook, YouTube and Twitter. This app would be especially handy for press conferences, tweetups, award shows and tradeshows.

What BlackBerry apps have helped you in your role as a public relations professional?

BlackBerry Apps for B2B Marketing

Sometimes, it feels like iPhones get all the app lovin’ – especially when you’re one of the 21 million people using a BlackBerry smartphone for work and/or play.

As the top mobile phone for businesses, it makes sense B2B marketers would be on the hunt for apps that make their jobs – and lives – easier. Unfortunately, as this blogger puts it, the BlackBerry App store can seem like a pawn shop that only sells used 8-track players, as app development for the BlackBerry hasn’t experienced the same fast and furious push as the iPhone.

Still, the BlackBerry was made with businesses in mind, and its applications can make B2B marketers’ jobs more efficient on the go. Here are a few that touch the platforms marketers are already – or should be – using to connect with customers:

1. Twitter

Twitter has changed the way companies market themselves, 140 characters at a time. There are many great examples of savvy B2B marketing campaigns set to the tune of Twitter, but not nearly as many useful apps to help marketers use the microblogging service on the go. Last week’s announcement of an official Twitter for BlackBerry app may change that, but it is not in full release yet. The app many BlackBerry users are familiar with is TwitterBerry, which was recently rebranded as OpenBeak. Despite the rebrand, the service’s clunky features have placed it behind newcomers with more features.

UberTwitter has become the Twitter client of choice for most BlackBerry users, including myself. This client lets you switch between multiple accounts (a plus for those juggling personal and professional accounts), see Twitter users near you and navigate through a clean, uncluttered interface. TwiXtreme earns points for its colorful layout (tagline: The first BlackBerry Twitter client that makes you happy) and Seesmic for BlackBerry is a good choice for users familiar with the Seesmic desktop version.

TweetGenius ($7.99) comes with a hefty price tag, and even heftier features (including a bit.ly URL shortener, extensive options menu and built-in themes) many users have deemed worthy of its cost.

2. Offline to Online Networking

Much has been made about the importance of online to offline networking, but what about taking “real life” encounters and sustaining them online?

After a day’s (or night’s, weekend’s or week’s) worth of meetings, conferences, trade shows and social events, business cards of potential customers can start to add up. CardSnap ($4.99) takes photos of these cards using your phone’s camera and converts them into contacts stored in your phone.

3. Blogging

Whether you write an in-house B2B blog for your business or contribute case studies, commentary and best-practices to a B2B industry blog, there are BlackBerry apps available for many of the most popular blogging platforms.

WordPress for Blackberry allows users to write posts, upload photos and videos, edit pages and manage comments from its mobile interface. Both WordPress.com and self-hosted WordPress (2.7 or higher) sites are supported. TypePad users can blog on its mobile BlackBerry application, while Blogger users are stuck with posting via email or text messages (SMS and MMS).

4. Location-based apps

They’re still a work in progress, but location-based apps and services are poised to be the next must-add to a business’ marketing mix. According to this article, there are now more than 6,000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps, putting BlackBerry users in the minority when it comes to becoming familiar with the platforms their clients and potential customers may be using. In addition, nearly half of the location-based service apps in the BlackBerry app store are paid clients, keeping adoption rates even lower.

Foursquare, a leader in the location-based app world that was called “the next Twitter” by Mashable, just introduced a free beta version for BlackBerry 8000 and 9000 series users. The service combines location updates with a user point system, and it has attracted the attention of businesses looking to reward and connect with loyal customers.

Loopt, a similar service minus the gaming aspect, also has a BlackBerry mobile version, and, while not an “official” in-house app, myKite for BlackBerry (previously known as BrightBerry) takes Brightkite on the road.

In the coming weeks, we’ll be looking at other BlackBerry apps that help public relations pros and sales teams better compete in the B2B space. What BlackBerry apps have you found helpful when it comes to managing your marketing mix, engaging on social sites or keeping up with the industry and competitors?

3 B2B Mobile Trends To Watch In 2010

Recently Gartner, the respected analyst organization, released their predictions about Mobile Consumer Applications In 2012. While I agree with most of Gartner’s consumer predictions, I wanted to talk about the impact of mobile on B2B organizations in the next year. Planning for 2012 is great, but it is important to understand what is actionable this year.

The difficult issue when discussing mobile is that it really addresses a wide variety of communication methods including: people finders, schedule organizers, text alerts, wake-up calls, mobile web sites, mobile coupons, voting, and Bluetooth. Another issue to keep in mind is that BlackBerry is still out selling Apple’s iPhone at a rate of more than 2 to 1. However, looking at application downloads and activity on both platforms shows that the iPhone has a higher level of user engagement and a more mature application store.

The important thing to remember is that most of the business world is still on BlackBerry devices, while the iPhone is currently a more consumer focused device. This is changing but when planning mobile strategies for 2010 it is critical to have a clear picture of the device adoption rate within your current and potential customer base.

B2B Mobile trends To Watch

1. Location-Based Integration With All Mobile Applications
– Integrating location-based functionality into B2B mobile applications in 2010 will begin to set a trend that will become standard in years to follow. I will be writing a more in depth post solely about the implications of location-based applications soon. Meanwhile, in the B2B space we continue to hear about consumer location-based applications like Foursquare and Brightkite. While these applications clearly add a valuable layer of experience to social networking, the true power of location-based applications sits with B2B.

Social media connects people online, but adding location-based applications to mobile devices helps to foster online relationships offline. On this blog we have talked a lot about the power of relationships for B2B. If your organization values relationships, then location-based is a logical step in cultivating digital customer relationships.

Location-based functionality will become common place in CRM applications, B2B social networks and other applications. I don’t think wide adoption will occur in 2010 but it will certainly be the start.

2. Multifaceted Customer Service Applications
– For years now B2B customer service, a critical customer retention and acquisition tool has been relegated to a 1-800 number and an e-mail address. Recently things like real-time chat and user groups have surfaced as an extension of customer service. In 2010 B2B customer service will begin to go mobile in a significant way.

Not only will customer service begin to go mobile, but it will also create new customer touch points in the form of mobile applications, text messaging, mobile chat and more. In the coming year it will not be uncommon to have a distributor use a mobile application, not just to check on the status of his order from the manufacturer, but to get push notifications about shipping or production delays, to ask a customer service rep a question via mobile chat, or see the top questions about a product in a user-forum.

3. Integrating Mobile Into Tradeshows – Industry tradeshows are not going away anytime soon in the B2B space. They are a staple cost in most annual budgets for B2B organizations. However, what has already started to change is the increased focused on maximizing cost of event sponsorships and employee travel, while at tradeshow events. Mobile is a major catalyst in helping to boot this ROI. In 2010 B2B organizations will begin to use mobile communications tools, like text messaging to spread word-of-mouth about tradeshow parties and events while building new opt-in databases for mobile marketing.

Do you agree? How is your organization handling the opportunity of mobile?

The New B2B Social Media Marketer Tool Belt

Strategy is critical. Applications facilitate communication. Something we have never talked about here, until today, is that the actually physical tools and devices that B2B marketers use are changing.


Briefcases are quickly turning into backpacks that hold the tools to enable connection to and creation of content for the social web. The notepad and pen are getting replaced by a new set of items that help content generators capture and publish text, images, audio and video. These tools to are becoming essential everyday tools, as well as must haves while at conferences.

So what does this digital tool-belt look like? What cost does it come at? That is the issue for individuals and businesses looking to engage customers and become online publishers. The few dollars needed for paper and ink has now been replaced with thousands of dollars in highly connected technology.

Today’s B2B Marketers Digital Tool-Belt

Backpack – Sadly, for many B2B marketers going digital has not lightened the load, but instead added more items to always have on hand. Because of this we are seeing a shift to durable packs from companies like Timbuk 2, Patagonia, and Targus.

Smartphone – This is the most important item on the list. You can get by without some of the other items as long as you have the right smartphone. Smartphones enable more than phone calls. They allow for connection to social applications like Twitter, can help manage blog posts, capture images and video for publishing online, as well as many other uses. Obviously, the most popular smartphones right now are the iPhone, Blackberry, Palm Pre and the just released Droid. I have an iPhone and love it, but all smartphones come with their pros and cons. The important thing to do is think about what type of content creation and engagement you plan on doing with the phone and then gett one to fit those needs.

Laptop or Netbook – If you work for a company or organization, they have most likely provided you with a laptop. However, every laptop is not created equal. Battery life is an important issue when you are trying to live blog an event or are constantly creating content on the go. Additionally, built in web cams are becoming a standard for video conference calls, as well as live streaming from tradeshows. The bigger issue is often mobility – how portable is the laptop you use. Because of the portability issue, many marketers are turning to ultra portable netbooks from makers like Acer, Asus, and Dell. These ultra light weight computers have great battery life, are light weight and cost only about $300 on average.

Digital Camera – This is one that is not an essential, because many smartphones can take good pictures. That being said, photos are big on the web. Flickr is probably the most underrated social network out of the major ones. By using a good point and shoot, or even a digital SLR camera (one with interchangeable lenses), you can can capture better images for blog posts. Higher quality images are also likely to be used by others in blogs posts and even trade publication articles. Many options are available for point and shoot cameras, while Nikon and Canon are the leaders in the dSLR space. Point and shoot cameras fit in your pocket, while a dSLR adds to the growing weight of your toolkit.

Pocket HD Video Camera and Tripod – One tool that has become a staple in the B2B marketers’ bags, and didn’t even exist two years ago, is the pocket HD video camera. These were originally made popular by Pure Digital with its Flip Camera product line, but recently Kodak has become a competitor with its Zi8 camera. The thing to know about these cameras are that they are not for high end video production, however they are perfect for creating video for the web, for things like client or internal team interviews. The other thing to know is that you will need a portable tripod as well. My favorite is the Gorilla Pod, but their are many other good options as well. These cameras are also more budget friendly than traditional camcorders at between $150 and $200.

E-book Reader – With all of this content and information available on the Internet today, I would argue that it is important now more than ever to read books. Internet content is brief by design. Books provide the true depth that we need to help drive business results. While you don’t need an e-book reader, you will soon find that building a book shelf is expensive and those thick business book like Good To Great are hard to fit in to a backpack. E-book readers can save a lot of space and cut the prices of books by more than 50 percent. I personally like the Kindle from Amazon, but the new Nook is getting good reviews as well.

Backup Batteries – The other problem of living in a digital age is that all of these things listed are digital and need power to work. You can only depend so much on the battery that comes with the device. That is why it pays to have extra batteries, or better yet a backup battery pack that can charge a wide variety of you devices. You will soon realize that backup battery backs are the secret edge in the battle to engaging in an always on world.

Do you need all of this stuff? No. However, look around at your peers and these are the devices that you will begin seeing appear in the hands of B2B marketers everywhere. To me a good smartphone is far and away the most important. We are living in a changing world and these are the new tools of communications.

The important thing to do is look at your workflow. What are the communications tactics you need to enable on a daily basis and then ask yourself what tools do you need to help make that work a reality.

I hope you enjoyed my change of direction into the world of gadgets for the day. Do you think I left anything off this list?