Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next [...]
B2B buyers are using smartphones in greater numbers as part of the buying process. According a recent study conducted by TriComB2B and the University of Dayton School of Business Administration and shared by eMarketer, 59% of B2B purchase decision makers have used their smartphone to research products and services when they are considering purchases. [...]
Within the last few years, the use of mobile technology in the workplace has risen dramatically. In the B2B space, professionals accessing business information and content on smartphones and tablets is impacting business operations, workflow, communications and marketing.
There is no doubt that B2B marketers need to learn more about mobile, so they can reach their already mobile audience. This is not a coming revolution, it is already here and you need to catch up. Rather than have five posts about mobile, we have links to two posts and one big link to [...]
I recently had the opportunity to share the screen with David B. Thomas (@davidbthomas) of New Marketing Labs and discuss my predictions for B2B Social Media for 2011. Even though you may have read the predictions, watch the video to hear us talk about them. Dave brings additional perspective to the conversation with his experience [...]
Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. It is worth looking at these predictions not to determine our skill at predicting the future, but to see how quickly or slowly various aspects of social media were adopted or [...]
Now that Apple has sold 3 million iPads, the platform is worth looking at for B2B marketers. As I have written before about the iPad, in my initial use of the device, it is not a laptop replacement. It is much more of a consuming device, rather than a creating device. This post will focus [...]
Many of the posts on this site are for B2B companies looking for advice on getting started in social media, but this one is for those looking a little further out. Remember how long it took the last time you updated your website? And remember how long it took to get enough traction to get [...]
In previous posts, I explored BlackBerry apps that help B2B marketers, B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information. However, when it comes to the default smartphone many businesspeople are required to use, taking the time to research, find and download useful apps can often be more trouble [...]
With last week’s launch of the new iPhone, I have wondered can I truly be a successful electronic marketing manager for a B2B company using a BlackBerry? There are a number of necessary attributes of the job worth examining and how they are influenced by my mobile phone.
At first, not having social media apps [...]