I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. He produces regular audio shows, also called podcasts, for the agriculture industry, as well as video podcasts of conference presentations. Each show is targeted to a specific niche within the ag industry and he [...]
New studies constantly appear about the use of social media among B2B companies, B2C companies, as well as industries and niches within each. These are frequently shared via social networks and blogs (including this one). People also use these surveys to support, justify and sell their own use of social media. We wondered about the [...]
Jay Baer, social media strategy consultant and co-author with Amber Naslund of the Now Revolution, spoke yesterday at Blogworld in Las Vegas. I had a chance to chat with him about the changes he sees in businesses that allow them to take advantage of the real time web.
Social media success is more about customer loyalty [...]
Kirsten Watson, Director, Corporate Marketing of Kinaxis presented a case study of their online community at the Marketing Profs B2B Forum. This video is a summary of the presentation, which was part of a session featuring four case studies moderated by CK.
Double web traffic
Double conversions (leads)
Foster a greater awareness of the company’s supply-chain management [...]
Patrick Prothe (@pprothe) is the Marketing Communications Manager of Viewpoint Construction Software, which produces project management tools for construction professionals. I caught up with him at the MarketingProfs B2B Forum and spoke about getting started in social media in a niche B2B industry. He is looking at where people are talking online, and discovering that [...]
Christina “CK” Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discussed the importance of integrating mobile approaches into the B2B Marketing mix. This is a great example of a hallway conversation that continues after [...]
Galen DeYoung, Managing Director of Proteus B2B Marketing, led the Better Business Blogging session at the MarketingProfs B2B Forum. The session looked at three b2b blogs that were submitted for critique, and both Galen and the session attendees discussed what they saw.
While the blogs did a good job from a content perspective, with regard [...]
Autumn Truong is the Social Media Manager of Corporate Communications at Cisco Systems. Her role is continually evolving to reflect the ever-changing social media landscape but for now, she oversees the social media strategy and programs which includes social networking sites such as Facebook, Twitter and immersive virtual environments. The company has different groups focused [...]
Ron Casalotti, Social Media Lead of Bloomberg L.P. presented a case study of the Business Week Business Exchange site at the Marketing Profs B2B Forum. This video is a recap of his presentation, which was part of a session featuring four case studies moderated by CK.
The goals of the site, which was launched in September [...]
Here’s a short interview with Bryan Rhoads, Senior Digital Strategist for Intel, where he discusses how Intel uses social media in its B2B marketing. This video interview was shot during Social Fresh Portland.
Intel started social media in the B2B space. They transitioned their approach through the following phases of digital adoption: grassroots, pilots, operational and [...]