B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. The prime one is the creation of [...]
Wednesday, April 6, 2011
BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media. B2B marketers are looking for good examples of social media, as our search traffic has shown us, and while these selections from submitted entries include detailed explanations of why they were [...]
Monday, March 21, 2011
At the recent South by Southwest Interactive conference I had the opportunity to talk with Laura Thomas of Dell about Facebook for B2B companies. She is a Senior Consultant in the Small and Medium Business Group and responsible for digital media. Follow Laura on Twitter at @LPT. We talked about: Dell’s B2B Facebook Initiatives including Dell for [...]
Thursday, March 17, 2011
Many people gathered for the South by Southwest Interactive Festival in Austin Texas, around 19,000 of them, and there was not much talk about B2B social media marketing. The conference that grew from its design/development beginnings now has a huge marketing and social media component, but the information largely focuses on consumer brands. Between the [...]
Wednesday, February 23, 2011
Nearly 10 million Americans tuned in to the venerable Jeopardy quiz show on February 14, forsaking their Valentine Day activities for a half-hour to watch a computer battle to a standoff with the two greatest Jeopardy champions of all time. Nearly as many tuned in the ensuing nights to see the IBM machine, called Watson, [...]
Monday, February 14, 2011
Jay Baer and Amber Naslund wrote a book called The Now Revolution about the seven shifts that will make your company faster, smarter, and more social. Thanks to Jay and Amber for giving me a copy of the book to give away to one of our readers. Watch this short video to find out how [...]
Thursday, February 10, 2011
Many B2B companies have conservative cultures and are unwilling to open up their ideas and expertise to the world using social media. One way these companies can benefit from the interaction and engagement of social media is to create an internal social network. GE wanted to raise the level of marketing skills across the whole [...]
Tuesday, January 18, 2011
I kicked off a series on the growing impact of social media on B2B sales. My objective for this series is to explore how social selling techniques can increase sales productivity throughout the sales cycle, and share real-life success stories from both large and small B2B sales organizations as emerging best practice examples. This post [...]
Thursday, December 9, 2010
Technology solutions company Softchoice wanted to better understand how to market to their B2B customers, so they asked them. This is a common approach, but since the company serves thousands of customers across North America, asking their opinion became formal survey. Their findings were based on four key areas of marketing: desktop browsing, mobile, email [...]
Friday, September 17, 2010
As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. Below are some recent examples that have been [...]
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Thursday, April 14, 2011
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