A A
RSS

Archive | Examples

B2B Case Study: Supply Chain Firm Drives Traffic with Online Community

Wednesday, June 30, 2010

1 Comment

Kirsten Watson, Director, Corporate Marketing of Kinaxis presented a case study of their online community at the Marketing Profs B2B Forum. This video is a summary of the presentation, which was part of a session featuring four case studies moderated by CK. Goals Double web traffic Double conversions (leads) Foster a greater awareness of the company’s supply-chain management [...]

B2B Marketers Have Our Own Social Media Statistics Video Now

Friday, June 11, 2010

5 Comments

There have been lots of statistics about social media adoption of B2B companies compiled and shared recently, and I had wanted to post a list of stats as a Friday roundup post. The folks at the Earnest Agency have saved me lots of time by creating a video that compiles B2B social media statistics. They [...]

B2B Social Media in the Construction Industry

Thursday, June 10, 2010

1 Comment

Patrick Prothe (@pprothe) is the Marketing Communications Manager of Viewpoint Construction Software, which produces project management tools for construction professionals. I caught up with him at the MarketingProfs B2B Forum and spoke about getting started in social media in a niche B2B industry. He is looking at where people are talking online, and discovering that [...]

Is Your B2B Logo Ready for Social Media?

Wednesday, June 2, 2010

4 Comments

There is a lot of talk about getting your B2B company ready for social media, but once you understand and make the internal changes, make sure you look at your logo to see if it is ready for social media. This is a new challenge that is facing designers and enforcers of brand standards, because [...]

5 Ways to Sell Social Media to your B2B Clients

Thursday, May 27, 2010

9 Comments

For many PR and marketing professionals who engage on social media both personally and professionally on a daily basis, using sites such as Twitter, Facebook and LinkedIn, reading and writing industry blogs, and testing out the latest location-based services can be a no-brainer. However, for many B2B companies, apprehension, time, unfamiliarity and money can stall or [...]

B2B Social Media Case Study: Equation Research

Friday, May 14, 2010

0 Comments

Mike Travis, founder and CEO of Equation Research, presented a case study of how he used social media to crowdsource a marketing trends survey. This video is a recap of his presentation at the Marketing Profs B2B Forum, which was part of a session featuring four case studies moderated by CK. Goal of the Campaign: Increase brand [...]

B2B Case Study: Business Week Social Media Site

Thursday, May 13, 2010

1 Comment

Ron Casalotti, Social Media Lead of Bloomberg L.P. presented a case study of the Business Week Business Exchange site at the Marketing Profs B2B Forum. This video is a recap of his presentation, which was part of a session featuring four case studies moderated by CK. The goals of the site, which was launched in September [...]

Social Media as The Perfect B2B Public Relations Tool

Friday, May 7, 2010

6 Comments

The panelists for the Marketing Profs B2B Forum session, It’s Not Your Mother’s PR, covered both theory (traditional public relations vs. PR 2.0) and practice (case studies from three diverse industries about social media integration with B2B public relations), highlighting what is the perfect marriage of social media and B2B PR. Theory Beth Harte, Serengeti Communications Many people [...]

Better Blogging for Business with Examples

Thursday, May 6, 2010

4 Comments

One of the sessions at the Marketing Profs B2B Forum was the Better Blogging for Business hot seat lab where Galen De Young, Managing Director at Proteus B2B, took us through three examples of company blogs. Each company volunteered to be included in the review by both Galen and the session attendees. Below is a [...]

MPB2B: Structuring for Social Media Success

Tuesday, May 4, 2010

3 Comments

David Thomas, Social Media Manager, SAS presented on how a company’s social media policy is the key to their social media success. It was an interactive session where Dave spoke for a brief time as an introduction, and opened up the floor for discussion. Companies use social media as a new way to communicate. Build awareness [...]

Subscribe to Social Media B2B Posts

Subscribe in your favorite Reader

OR

Enter your email address to Subscribe via Email

Contact Social Media B2B

General Contact Information
Email: contact AT socialmediaB2B DOT com
Twitter: @SMB2B

Contact Kipp
Phone: 919-526-0639
Twitter: @KBodnar32

Contact Jeff
Phone: 919-701-9297
Twitter: @JeffreyLCohen

Social Media B2B Twitter Search

Follow Social Media B2B on Twitter

Like Social Media B2B on Facebook