Kirsten Watson, Director, Corporate Marketing of Kinaxis presented a case study of their online community at the Marketing Profs B2B Forum. This video is a summary of the presentation, which was part of a session featuring four case studies moderated by CK. Goals Double web traffic Double conversions (leads) Foster a greater awareness of the company’s supply-chain management [...]
Friday, June 11, 2010
There have been lots of statistics about social media adoption of B2B companies compiled and shared recently, and I had wanted to post a list of stats as a Friday roundup post. The folks at the Earnest Agency have saved me lots of time by creating a video that compiles B2B social media statistics. They [...]
Thursday, June 10, 2010
Patrick Prothe (@pprothe) is the Marketing Communications Manager of Viewpoint Construction Software, which produces project management tools for construction professionals. I caught up with him at the MarketingProfs B2B Forum and spoke about getting started in social media in a niche B2B industry. He is looking at where people are talking online, and discovering that [...]
Wednesday, June 2, 2010
There is a lot of talk about getting your B2B company ready for social media, but once you understand and make the internal changes, make sure you look at your logo to see if it is ready for social media. This is a new challenge that is facing designers and enforcers of brand standards, because [...]
Thursday, May 27, 2010
For many PR and marketing professionals who engage on social media both personally and professionally on a daily basis, using sites such as Twitter, Facebook and LinkedIn, reading and writing industry blogs, and testing out the latest location-based services can be a no-brainer. However, for many B2B companies, apprehension, time, unfamiliarity and money can stall or [...]
Friday, May 14, 2010
Mike Travis, founder and CEO of Equation Research, presented a case study of how he used social media to crowdsource a marketing trends survey. This video is a recap of his presentation at the Marketing Profs B2B Forum, which was part of a session featuring four case studies moderated by CK. Goal of the Campaign: Increase brand [...]
Thursday, May 13, 2010
Ron Casalotti, Social Media Lead of Bloomberg L.P. presented a case study of the Business Week Business Exchange site at the Marketing Profs B2B Forum. This video is a recap of his presentation, which was part of a session featuring four case studies moderated by CK. The goals of the site, which was launched in September [...]
Friday, May 7, 2010
The panelists for the Marketing Profs B2B Forum session, It’s Not Your Mother’s PR, covered both theory (traditional public relations vs. PR 2.0) and practice (case studies from three diverse industries about social media integration with B2B public relations), highlighting what is the perfect marriage of social media and B2B PR. Theory Beth Harte, Serengeti Communications Many people [...]
Thursday, May 6, 2010
One of the sessions at the Marketing Profs B2B Forum was the Better Blogging for Business hot seat lab where Galen De Young, Managing Director at Proteus B2B, took us through three examples of company blogs. Each company volunteered to be included in the review by both Galen and the session attendees. Below is a [...]
Tuesday, May 4, 2010
David Thomas, Social Media Manager, SAS presented on how a company’s social media policy is the key to their social media success. It was an interactive session where Dave spoke for a brief time as an introduction, and opened up the floor for discussion. Companies use social media as a new way to communicate. Build awareness [...]
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Wednesday, June 30, 2010
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