Adam Christensen is the social media manager at IBM and we spoke at the SXSW Interactive Conference in Austin TX about IBM’s implementation and uses of B2B social media. IBM focuses their social media efforts on getting their employees talking outside the firewall to surface their expertise. The idea is that the best way to [...]
Monday, March 15, 2010
At the SXSW Interactive Conference, I caught up with Kyle Flaherty of B2B cyber security company, BreakingPoint, and talked with him about tracking everything you do in social media so you can measure it’s impact on sales. Kyle has been measuring social media and tracking ROI at Breaking Point for two and a half years [...]
Monday, February 15, 2010
Today Microsoft Advertising released a B2B Social Media White Paper, based on their experiences using social media since 2006 “as a vehicle to listen to, educate, support and market to our customers and potential customers.” The very fact that they have taken their knowledge and shared it with the world is a testament to their [...]
Thursday, January 21, 2010
Any time you go to a B2B trade show or a networking event you come home with a pile of business cards. You need to stop thinking about these as pieces of cardboard and start thinking of them as business leads. Not sales leads, but business leads. As you build relationships both online and offline, [...]
Thursday, January 21, 2010
When we think of the social web and media sharing, we often think of sharing sites like YouTube and Flickr. However, a diverse group of sites have formed around almost all media types to help people share and store what they have created online. Two of my favorite services that often fly under the radar [...]
Wednesday, January 20, 2010
When many people think of e-books they likely think of the Kindle or of spammers flooding social networks with notes about free e-books. E-books though are an important part of the B2B online marketing arsenal. They offer a digital format that is easy to display and distribute a large collection of information. While blogs, social [...]
Thursday, January 14, 2010
Social media can be a source of fear for many people within B2B organizations. For example, the legal department whose job is to mitigate risk can often feel that social media has the opposite effect. As a result of situations like this, many companies are working on internal policies to help guide employee and organizational [...]
Wednesday, January 6, 2010
Every discussion of social media begins with someone telling you that you need to start any social media campaign or program by listening. What are you really listening for? Mentions of your brand, your industry, your competitors? Maybe you find and follow blogs from industry thought leaders to understand the social media landscape in your [...]
Friday, January 1, 2010
We just wanted to wish our readers a very happy New Year and list a few end of the year posts if you are looking to catch up on some reading over the holiday weekend. We are looking forward to a great 2010 and providing ideas, examples and thought-provoking posts to keep this conversation going [...]
Wednesday, December 30, 2009
It is hard to believe that we started this site less than a year ago and we have already received such great response from our readers in the form of comments, tweets and links. The following is a list of the site’s most popular posts from 2009. Check out the ones you might have missed. [...]
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Tuesday, March 16, 2010
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