As social media finds its way into more B2B marketing plans, being a lone advocate for customer engagement and sharing valuable content online can be a difficult situation. If you are charged with creating the social media part of that plan, it would help if there are others within your company who understand the value [...]
Thursday, August 19, 2010
Facebook just announced their location-based check-in system called Places and many within the social media world are wondering what effect this will have on existing location only applications. Some of them have partnered with Facebook to send check-ins in both directions. But the majority of people, including those at B2B companies, are wondering what location-based [...]
Wednesday, August 18, 2010
Many B2B companies produce licensed items as an extension of their product line. While the company may not have much brand recognition, they pay a license fee to well-known brands in the hopes of leveraging that brand name. Retail shelves are filled with these licensed products, and while the retailer may be the one marketing [...]
Thursday, August 5, 2010
Yesterday I spoke about social media to a group of B2B companies who are licensees of the Biltmore brand (thoughts on that are forthcoming). The Biltmore Estate, located in Asheville NC, was built by George Vanderbilt as “country retreat where he could pursue his passion for art, literature, and horticulture.” Between my stay at the [...]
Wednesday, August 4, 2010
Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We hope you enjoy digging into the numbers. If you have any other interesting stats, please add them in the comments and include the source with link. Usage: 86% of B2B firms are using social, compared to 82% of [...]
Friday, July 16, 2010
As the field of social media for B2B companies continues to grow, more blog posts appear on a daily and weekly basis about the topic. We watch what people share via Twitter and try to include the most popular recent posts on our post round-ups, but we also try to highlight some great posts you [...]
Thursday, July 8, 2010
Any B2B social media endeavor requires planning, whether it is a short term campaign or a long term approach. It is unlikely you will succeed in meeting your goals without some degree of planning. I have been thinking about planning a panel presentation lately due to the impeding deadline for South by Southwest Interactive (SXSW) [...]
Monday, June 28, 2010
With last week’s launch of the new iPhone, I have wondered can I truly be a successful electronic marketing manager for a B2B company using a BlackBerry? There are a number of necessary attributes of the job worth examining and how they are influenced by my mobile phone. Be Creative At first, not having social media apps [...]
Wednesday, June 9, 2010
Even though many B2B companies, especially corporate and enterprise level companies, prefer Blackberries as their smart phone of choice, if you are in the social media space, a new iPhone is still news and you wonder if this is the time to make the switch. Each generation of iPhone improves its corporate compatibility, and this [...]
Monday, May 17, 2010
As more and more businesses get a handle on social media and social media tools, it is interesting to sit back and realize what the ‘social media revolution’ has done for marketing our companies in the past few years. The changes have been drastic and rapid. For some it is a welcome change and others [...]
© Social Media B2B. Powered by Wordpress.
Subscribe in your favorite Reader
Monday, August 23, 2010
2 Comments