Social selling is a revolution, and like all revolutions, the transition from traditional practices to modern application is laced with lessons learned and innovative processes to conquer mundane tasks. The revolution of the B2B selling process through social selling is no exception. Social selling has skyrocketed in popularity thanks to easy-to-use and easy-to-implement technologies and [...]
Tuesday, August 10, 2010
Business is getting more and more social. Understanding how social it’s becoming is a challenge to many B2B marketers. Where do you go to find out if your prospects and customers are on social networks? If so, which ones? It’s now possible to append your B2B customer and prospect databases with social media addresses and other [...]
Monday, August 2, 2010
These days any conversation about CRM probably leads to the mentioning of social CRM. Throughout the past two years, there has been much healthy debate about what social CRM is, how it’s being deployed throughout the enterprise and what makes CRM a social thing. Indeed, this will be a major topic as the CRM Evolution [...]
Tuesday, July 20, 2010
The social selling revolution is well underway for B2B companies. Every step of the sales cycle now involves some aspect of online social practices – from identifying the target prospect to initiating conversation to finalizing the sale and even sustaining the relationship. As with all innovation, social selling has its early, middle and late adopters. [...]
Wednesday, July 7, 2010
B2B organizations that are active on social media are actually pretty similar to many of the customers they attempt to reach. Similar to the strategic measures companies take to socially define and brand themselves, Customer 2.0 is working up a personal brand of his or her own, as well as being more engaged and socially [...]
Tuesday, June 22, 2010
We introduced you recently to Customer 2.0, the savvy, vocal and socially engaged buyer who favors online communications to discuss products, trends and personal issues with both peers and businesses–across multiple social channels. Sales teams and professionals are experiencing a new era of customer engagement – one with abundant visibility into the professional and personal [...]
Monday, June 7, 2010
Social media has become the go-to resource for B2B customers – both to share feedback about companies they are doing business, with as well as to monitor discussions about products and services they are considering. The control of a B2B company’s brand is rapidly transitioning from corporate marketing departments to the customer-to-customer conversations taking place [...]
Thursday, June 3, 2010
Google Social Search allows you to see custom search results based on the people in your social circle. By connecting with customers, prospects and others in your industry on the social web, B2B companies can discover what topics are important to those audiences. It’s also a great way to find content from your trusted sources [...]
Monday, May 10, 2010
Kipp Bodnar of Hubspot and Kyle Flaherty of Breaking Point presented their thoughts on the power of social media to drive leads for B2B companies. The main takeaways from this session were that you need to create systems to track your leads all the way through your system, and you need to think of yourself [...]
Tuesday, April 20, 2010
The common disconnect between B2B sales and marketing teams has recently been amplified by the emergence of social media. When it comes to B2B social media efforts, salespeople often have very little exposure and experience with both professional and personal usage of social sites and new media. As this blog post points out, the two segments [...]
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Monday, August 16, 2010
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