Over the past year here at Social Media B2B we have talked at length about the marketing implications of B2B social media. However, the bigger picture is that the Internet is changing all aspects of B2B companies from human resources down to channels of distribution. Historically, the issue of B2B product distribution has been a [...]
Friday, February 12, 2010
Much of today’s B2B online marketing happens by generating leads back to a landing page or another page on a corporate web site. What marketers across B2B industries have found is that search engines and social media can be a major driver of qualified traffic. Direct mail and e-mail are still very important in B2B [...]
Friday, January 29, 2010
The B2B sales and marketing landscape is changing in a variety of ways due to both the web and the social web. While companies are still generating leads and using some form of sales force to offer products and services to new and existing customers, more information is available to help that process. People are [...]
Wednesday, January 27, 2010
The folks over at Marketing Sherpa have released some new research about leads generated from paid and organic search engine marketing. This data provides many valuable insights, but what does it mean to your B2B business? Balancing Paid and Organic Search Engine Marketing For B2B A quick look at the graph above and a person may [...]
Thursday, January 21, 2010
Any time you go to a B2B trade show or a networking event you come home with a pile of business cards. You need to stop thinking about these as pieces of cardboard and start thinking of them as business leads. Not sales leads, but business leads. As you build relationships both online and offline, [...]
Wednesday, January 20, 2010
When many people think of e-books they likely think of the Kindle or of spammers flooding social networks with notes about free e-books. E-books though are an important part of the B2B online marketing arsenal. They offer a digital format that is easy to display and distribute a large collection of information. While blogs, social [...]
Wednesday, January 20, 2010
I had the honor recently of doing an interview with Chad Levitt for his New Sales Economy Blog. Chad asked some important questions about the role of B2B sales professionals and their role in social media. We discuss the responsibilities of different departments within the organization as it relates to social media as well as [...]
Wednesday, January 13, 2010
Social media is about selling and can be directly monetized. I understand that this goes in the face of social media purists, but it is true. However, selling happens differently in B2B social media than it does in other channels. When examining the lack of B2B social media adoption one of the core hurdles I [...]
Wednesday, January 6, 2010
We are just getting started in 2010 and aside from gadget announcements from CES, the subject with the biggest amount of buzz on the web has been location-based social networking applications. Much of this buzz was created, when one of the leaders in the space, FourSquare announced that it was opening up its platform to [...]
Monday, December 21, 2009
Most of the questions I get about B2B social media are centered around lead generation. In 2009, I did several presentations on the subject and received valuable feedback from listeners at those events and readers of this blog on the topic. I have but together a presentation that addresses B2B social media lead generation using [...]
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Tuesday, February 23, 2010
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