My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing.
Some of the highlights of our conversation:
- How to use content within a LinkedIn profile to generate leads
- What happens when B2B sales teams start to understand what content converts
- How sharing content through individuals targets audience segments
- And the sharing of this content is trackable. You will know which of your B2B salespeople have results.
Photo credit: Flickr