For B2B marketers, Twitter can a very powerful tool to build relationships and drive traffic to your blog. But most business marketers still don’t get it.
How can you cut through the noise? How can you get your tweets seen and even clicked through on this massive site?
Influence marketing is getting your industry social influencers to share your content to their Twitter followers. 92% of us trust peer recommendations for product choices and brand preferences. Use prominent influencers in your sector to gain reach, trust, and drive traffic to your website.
Here are 10 ways to act on it:
1. Find your influencers
Do a Twitter search to find your industry leaders, and influential customers. Your customers are some of your most powerful influencers these days. They can be the most passionate about your brand, and can easily spread the word about you through Twitter. Check out popular niche hashtags to find top tweeters of your keywords. Follow them.
2. Make influencer lists
Once you’ve found your influencers on Twitter, make Lists to follow your their updates on the site. You could make a few influencer lists, such as:
- Industry leaders
- Influential partners
- Influential customers
3. Retweet your influencers
Share your people’s tweets, when they post valuable content for your own followers. Retweet inspirational quotes and images, with links. Especially retweet content to their blog.
4. Use @mentions
@mentions get your tweets seen by your influencers. They’re the tweets that most busy tweeters check, and they’re much more effective than a Direct Message. Connect directly by showing your influencers you value their insights – ask a question in their area of expertise, or share good news about them.
5. Tweet their blog articles
Show that you read your leading influencer articles – and that you appreciate their knowledge. @mention when you do, with your own positive comments, to build a more personal relationship.
6. Favorite tweets
You can also Favorite influencer tweets, to develop relationships, and show that you read what they’re tweeting. They’ll notice when you’ve engaged with a like of their content.
7. Respond to @mentions
When an influencer, customer (or anyone) mentions you on Twitter, respond. Keep the dialogue going to network with your connections.
8. Write great blog content
As a business, you need to write blog articles – and they should be good quality content. The better your content, and more relevant to your market, the more likely your blog will be tweeted by your influencers. Getting your blog tweeted by influencers drives traffic to your site.
9. Write about influencers on your blog
Give a shout-out to your influential customers and industry leaders. You could:
- Write about customer success stories
- Quote tips, inspirations, or product reviews of leaders
- Crowdsource your content by asking industry leaders for their views on a subject – then compile a list of the best responses
Source your influencers in your article, by giving them links back to their site. Then tweet it to them. They’ll likely share it with their followers – with a link back to your site.
10. Network for guest blogging opportunities
Guest blogging can drive traffic to your site. Network with influential bloggers in your niche. Use Twitter to develop your relationships, and share your previous articles. Ask to submit an article for their blog. They’ll likely tweet your post to their followers – and their readers might too!
I’ve found Twitter to be an incredibly cool way to meet my industry influencers – around the world. I hope you’ll act on these tips to get your business better connected too!
Do you have any more ways that you connect with influencers on Twitter? Let me know in the comments below.