There is no doubt that blogging for a B2B company is hard. Every day, or every week if you are getting started, you need to publish well-written, thoughtful posts that speak to your audience about their own business issues, while at the same time avoiding product-focused sales pitches and repurposed press releases. Seasoned content marketers don’t see this as a problem. They create content all day long. Night and day. With eyes opened and closed.
But for traditional marketers it is not that easy. And team-of-one marketers. And small business owners. It can be hard to find the time. Or the existing content. Or the creative ideas. But if you start dedicating a bit of time each day or week to focus on creating great blog content, it will become easier and more natural.
Trying to figure out how to get started? The links below provide different perspectives on blogging that are relevant for B2B marketers, and will get you thinking. But don’t just sit around reading blog posts on the internet. Talk to your salespeople. Talk to customer service. Learn what issues keep customers and prospects awake at night. Can you provide resources that can help? Not product pitches, but education. Use your blog to become a trusted resource.
Remember that B2B blogging is a long game. Whether you are looking at the ongoing search traffic or supporting a long sales cycle, both ideas should inspire you to keep blogging. Several of the posts below should provide some new inspiration to keep you going. And if you are the kind of person inspired by stats, according to Hubspot, 92% of companies who blogged multiple times a day acquired a customer through their blog.
Are there other recent resources that have inspired your B2B blogging? Share them below.
People Do Not Follow Blogs – They Read Articles
What do you do when you enter the URL of a highly established blog into your browser? Do you read every article you see on the front page? Likely, you don’t. Instead, you quickly skim through the headlines to see if there is something that actually interests you. You click on those headlines that seem relevant or intriguing, then you read the first several lines.
Blogging best practices: 8 ideas for curated blog posts
The blog is a critical centerpiece to your content marketing efforts. And it is also the content platform that is most difficult for organizations to maintain the pacing and quality necessary to compete. One of the best things you can do is curate. My only warning is that curating done poorly and cheaply can turn people off. However, curating done well is a scalable way to create great content.
Is Blogging Still Relevant in a World of Social Media?
I must hear this question – or a variation of it – at least once a week. So I thought I’d open it up for some discussion to the wider community. My feeling is that blogging is a very relevant option for developing a web presence but as the question states – there are other legitimate options too.
13 Dumb Mistakes Making Your Business Blog Drab, Smelly, and Sleazy
Let’s be honest. Creating a blog is tough. Blogging requires writing skills; enthusiasm about your company; and industry expertise. It requires energy, creativity, and perseverance. You can’t expect your blog to produce results straightaway. Depending on your industry and online competition, it may take three to six months, or sometimes even longer to generate results.
The Unremarked Death of Another Business Blog
The biggest issue with content marketing is, clearly, THE CONTENT. There are many great tools to solve the issue of how to promote and manage your content: Hootsuite, TweetDeck, and the social networks themselves. For most organizations though, as we can see, that is the least of their worries … as they have no content to manage and share.
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