18 Growing B2B Content Marketing Trends to Share

b2b-trends-up-and-rightEvery year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. And just like last year, the adoption of content marketing and the sharing of it using social media continues to grow. We have selected some key data points from the survey and listed them for you below, complete with buttons to share on Twitter and LinkedIn. The complete study is embedded at the end of this post.

1. 91% of B2B Marketers use content marketing

2. 87% of B2B Marketers use social media to distribute their content

3. 77% of B2B Marketers use blogs as part of their content marketing

4. 55% of B2B Marketers believe ebooks are an effective marketing tactic

5. 83% of B2B Marketers use LinkedIn to distribute their content

6. 80% of B2B Marketers use Twitter to distribute their content

7. 80% of B2B Marketers use Facebook to distribute their content

8. 39% of B2B Marketers use Google+ to distribute their content

9. 23% of B2B Marketers use Slideshare to distribute their content

10. 79% of B2B Marketers use content marketing for brand awareness

11. 71% of B2B Marketers use content marketing for lead generation

12. 54% of B2B Marketers plan to increase spending on content marketing

13. 33% of B2B Marketing budgets are dedicated to content marketing

14. 44% of B2B Marketers outsource their content marketing

15. 59% of B2B Marketers tailor content to the profile of the decision maker

16. 64% of B2B Marketers are challenged to produce enough content

17. 52% of B2B Marketers are challenged to produce content that engages

18. Only 36% of B2B Marketers believe their content marketing is effective

Are there any trends that surprise you, either too high or too low? Share your comments below or in your tweets or updates with the data points.

Photo Credit: Flickr

Comments

  1. says

    Great stats! Here is something to keep in mind as well. When blogging for your business on a social media website, update your entries frequently. Set up a schedule to post your content. You will have people checking back on your blog for the latest information if you keep it fresh. Set a reminder so you will know it’s time for a new blog entry.

  2. says

    I always find it interesting that although the percentages of businesses using content marketing continues to grow, there are still only 36% that feel it’s effective.

    That tells me we have a ways to go with developing strategies and figuring out what to write about. I tend to think that many businesses focus on what’s ‘interesting’ without consideration as to whether or not its relevant to their core offering.

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