Top 10 Social Media Marketing Questions

Our friends at Social Media Examiner just released their 2012 Social Media Marketing Industry Report. This survey with 3800 marketers, half of whom work for B2B companies, uncovers the “who, what, where, when and why” of social media marketing. While there is lots of great information inside, and definitely worth a read, I wanted to share the top 10 questions that marketers want answered. This was an open-ended question on the survey. Results were compiled into common themes and ranked in order of popularity: measure, target, engage, sell, time, strategy, tactics, tools, use and selection.

Top 10 Social Media Marketing Questions

1. How do I measure the effect of social media marketing on my business?

2. How do I find my target audience with social media?

3. What are the best ways to engage my audience?

4. How do I sell with social media?

5. How should I best use my time to maximize my social media results?

6. How do I create a social media strategy?

7. What social media tactics are the most effective?

8. What are the best social media management tools?

9. How do I use the different social media platforms?

10. How do I select the right social platform for my business?

The top two questions, about measuring and finding your target audience, accounted for 40% of the responses. As a B2B marketer, are these your top questions about social media marketing?


  1. says

    These questions are so key. If you can explain each one you get this whole Social Media thing. This list is a bloggers best fiend. You can take these 10 questions and have content for months passionately answering each question and inviting dialogue. Thanks for share

  2. says

    Is there a way to go to one social media site and post and the post automatically trickles down to the other social media sites.Im a member of facebook,twitter,linkedin,wordpress.I know this is a very simple solution but as it is Im missing something.Please help.

  3. says

    My question is #4. I know that it’s bad form to say “buy my book” on twitter, and I’m still trying to negotiate twitter etiquette and protocol.

    I’ve just published a family memoir. My “social media consultant” advised me to have a triad of Twitter, Blog Post, and Facebook fan page. I’m enjoying the engagement, and I really like meeting everyone who is also interested in genealogy. One twitter genealogist (is it tweep?) has already given my book a wonderful review, and four others are now reading it and preparing to review it, I believe.

    This is a whole new world for me, a group with similar interests. I am blogging, tweeting, retweeting, and commenting on others’ blogs (like this one) and tweets. So much information!

    What else should I be doing? I don’t want to be pushy. I’m just trying to connect with people who have similar interests.

  4. says

    How should you best use your time to maximize my social media results? I think the holy trinity of social media marketing is Twitter, Facebook, and Blog Posts; although Pinterest is coming in a close fourth. Consider dividing your time between the three, with blogging taking up a fat third of total time spent. First, write a blog; talk about what your company does better than its competitors. You don’t need to write every day but try to write at least once a week. Blogs are great because they are highly searchable and your company’s search engine rankings will increase organically. Second, use Twitter to let people know what you’re writing about in your blog. Always announce your latest blog post on Twitter. Also, Tweet excerpts from your blog to draw interest and engage your audience. Third, the Facebook piece is critical because Facebook users are more stable with their likes. In addition, you have more than 140 characters per post so you can engage your audience on a much different level. Statistics indicate social media users spend the most time on Facebook. It’s a very flexible platform and easy to use so do it. This, of course, is grossly simplified. There’s much more to social media marketing.

  5. says

    What a superb list of questions! I stopped for a few minutes to test my myself, to see if I could answer each one. Measurement and demonstrating Return on Investment (ROI) is a current focus of mine, especially applying advanced metrics to an integrated marketing effort. However, there are two other areas, that I think marketers may want to know more about: 1. Drafting, implementing and monitoring a social media policy for their organisation and 2. Gaining a deeper understanding of social media law and internet law.

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