10 of the Best B2B Facebook Timeline Cover Photos

Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes, and you had the whole month to get your Page in line. And you were able to launch the update any time during the past month.

Many B2B companies have already launched their new timeline updates. The most important functional update for many Page managers is the ability to privately message their fans, after the fan has messaged the Page first. But the most visual update in the timeline is the Cover Photo. This is an 851 pixel wide image that gives B2B companies a great opportunity to make an impact with the Page.

Below are 10 of the best examples that I have seen, and they are divided into three categories: product images, inspirational photos and illustrations. If you don’t have an existing image that works for this dynamic space, find someone either inside your company or outside of it that can help you create one.

One last thing before moving on to the cover photos. If you are still planning and preparing your B2B timeline page, here is an awesome Facebook resource post with everything you need to know.

Product Images

Fluke Corporation

Dell Enterprise

Volvo Trucks

Inspirational Photos







Dow Chemical


Have you updated your B2B Facebook Page to get ready for today’s roll out of the new timeline? Have you seen other great Cover Photos that you want to share in the comments? And yes, you can share your own Page if you are proud of it.


  1. says

    None of these are particularly impressive to me. They aren’t utilizing the benefits of the layout, they don’t have any call to action, and they just look like the same generic stuff you’d see on any corporate website. Why are so few B2B companies willing to experiment with something exciting?

    Fanta (https://www.facebook.com/fanta?ref=ts) and esurance (https://www.facebook.com/Esurance) – while not B2B companies – are both doing incredible things. Their pages speak to the network, they utilize the provided layout, and they create visual interest. Nothing says B2B has to be boring.

  2. says

    Ogilvy has the reputation as one of the most creative agencies — at least under its famous founder David Ogilvy whose image is shown in the inset. But what does am image of an office building do for them? I think the site is totally lacking in creativity and I’m surprised you chose it.

  3. Matthew says

    Hey Tim-

    Good points, except Facebook cover photos can’t have any calls to action according to their guidelines.


  4. says

    Without a doubt, PayLane has the best designed and executed Timeline image shown on this page or listed in the comments. It’s engaging, friendly and welcoming – very social – well done PayLane.

  5. says

    Facebook covers represent the perfect opportunity to portray a professional image about your company. It is important I think to always ensure that you try to aim across all platforms to ensure that your branding has a consistent look and feel. Our Facebook cover photo aims to emulate the look and feel of our website https://www.facebook.com/gopromotional in this regard visitors and consumers can recognise the brand and feel in an instance and as such increased trust is gained.

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