Generate More Leads with B2B Social Media [Infographic]

Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. You can look through the stats yourself, but here are some to consider:

  • 61% of US marketers use social media to increase lead gen
  • 67% more leads per month are generated by companies who blog
  • IBM saw an increase of 400% in sales in a social selling pilot program
  • 55% of buyers search for information on social media
  • 75% of buyers likely to use social media in the purchase process

Selling Through Social Media to Close More Leads
Selling Through Social Media to Close More Leads

What information in the above graphic is new to you, or do you think will resonate most with others in your B2B company? Oh, and how do you think that guy gets his hair to do that every day?


  1. says

    Great infographic. There’s no doubt social media heavily influences leads for B2B. We’ve seen great success. Actually, infographics are a great way to do that, too. Integrating Infographics + Social Media is great when targeting super niche B2B customers. Thanks for sharing.

  2. says

    These are powerful stats. Please provide how the stats were gathered and by who? Please provide attribution. I guess the former journalist in me wants to see the proof. Thanks

  3. says

    Love these stats. But I’d like to see the raw data. For example, which (and how many) companies were analyzed to arrive at this “67% more leads per month” among those who blog vs. those who don’t?

    Can you provide the source material?

Leave a Reply

Your email address will not be published. Required fields are marked *