Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes, and you had the whole month to get your Page in line. [...]
Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. You can look through the stats yourself, but here are some to consider:
61% of US Marketers Use Social Media to Increase Lead Gen
IBM saw an [...]
In a recent study of B2B marketers by BtoB Magazine, 59% of those surveyed answered that online lead generation is their biggest marketing challenge. While email is their number one source of online leads, only 13% of respondents reported that social media was their greatest driver of leads.
The survey broke out marketers from agency [...]
B2B social media is about connecting with prospects and customers, providing value to their business and tracking those interactions to leads and sales. Today’s round-up of posts address all of these issues.
I start with a post about click attribution, which makes the case for tracking all actions, not just first or last action. Not [...]
At this year's SXSW, one of the strongest B2B Social Media sessions was the panel "Social Media in the Underground World of B2B." The panel provided eye-opening insight and touched on some unexpected topics, making it an invaluable learning session for B2B marketers.
We wrote a book about B2B social media to share our ideas with others and to help them learn how to adopt social media in their B2B companies. One sign of success is when people take the ideas and make them their own. This is something that the web has always been good for. People [...]
Irish social media agency Simply Zesty has made quite a name for themselves creating content and growing their social media footprint. They do this with a small staff, while serving blue chip clients like Sony and Volkswagen. When founder Lauren Fisher reached out to me to let me know they were acquired by UTV Media, [...]
The South by Southwest (SXSW) Interactive Conference in Austin Texas is one of the biggest web and social media conferences in the world with over 20,000 attendees expected. Kipp and I are super-excited that we are speaking at the event this year.
We are doing a book reading session for The B2B Social Media Book [...]
Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. It is becoming a more visual platform and they continue to promote the idea that photos and videos create stronger connections with customers, prospects, fans and [...]