Social Media B2B

5 B2B Social Media Questions to Ask about LinkedIn Answers

B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. It is usually through a combination of optimized profiles, company updates and providing value in Groups. Another component of their success is the mastery of the LinkedIn Answers feature. Let’s look at [...]

A Kickstart to Get You Started in B2B Social Media

Many B2B marketers are still exploring social media and wondering where to get started implementing it for their B2B companies. Today I have collected a series of posts that provide some simple guidelines and ideas around getting started. They are not complex. They are high level. And it will get you thinking in the right [...]

B2B Social Media Should Amplify Traditional Marketing, Not Replace It

Some B2B marketers approach social media with shiny object syndrome and think it will solve all their company problems if they can only replace all their traditional marketing with social media marketing. That is a terrible idea. While I don’t subscribe to the marketing school of thought that encourages you to keep doing the things [...]

B2B Social Media is Huge Part of Content Marketing Explosion

Infographics that feature B2B social media stats always get my attention. And when someone takes the time to fully source their statistics with footnotes that point each stat to a source, I am going to shout their praises from the rooftops. The following infographic does both as it focuses its gaze on content marketing. Many of [...]

The B2B Social Media Book as a Social Network

Now that the Kindle version of The B2B Social Media Book has been out for about six weeks, we’ve noticed something interesting. One feature of the Kindle is that highlighted passages not only show up in everyone’s version of the electronic version, but the most popular ones show on the Amazon website. This tells us [...]

Drive B2B Channel Sales With Social Media Content

Social media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda. This allows the focus of the communications to be around joint learning, which draws crowds, versus thinly disguised sales pitches, which drives everyone [...]

5 B2B Social Media Tactics Inspired by Facebook’s IPO

Now that Facebook has officially filed for their initial public offering, what does that mean for B2B marketers? Many IPOs bring a needed infusion of cash to companies, but according to their submitted documents, Facebook already has profits to the tune of $1 billion. 85% of their revenue comes from advertising. That means they encourage [...]