In a recent post from eMarketer about the importance of companies managing their big data, there was not even consensus on the definition of big data. And 21% of those surveyed admitted that they weren’t really sure what big data meant. IBM defines big data by example. “Everyday, we create 2.5 quintillion bytes of data–so much [...]
Wednesday, January 4, 2012
In the B2B space, LinkedIn may be the best social media site to take stock in. Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. Of course Twitter and Facebook are great for awareness, getting traffic to your site and generally for [...]
Tuesday, January 3, 2012
When I was reviewing the most viewed B2B social media posts of 2011 I had two choices. The first was to just pull the top 10 posts by number of page views no matter when they were published, while the other choice was to feature the top 10 posts that were published in 2011. I [...]
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Thursday, January 5, 2012
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