The B2B Social Media Book Launches

Many months ago, Kipp and I looked forward to January 24, 2012 as a monumental day in our lives. That was the publication date of our book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. The manuscript was due in the middle of August and January seemed so far away. Well, it turns out that not only did it get here before we knew it, but the book came out a little sooner than we thought. It turned out to be a soft launch.

In the world of online commerce, once books arrive in the warehouse, they can be shipped. Once the ebook version is available, it is for sale and ready for download. But because the official US publication date is still listed as January 24, 2012, we are still treating this as launch day. Our launch day webinar, How to Master B2B Social Media Marketing, is scheduled for 1pm ET today, thanks to Hubspot. We hope you can join us.

B2B Social Media Lead Generation Live and In Person

We are thankful for all of our readers of for all of your support, readership and comments over the years. We started this site to help educate B2B marketers and communicators about the power of social media. The B2B Social Media Book grew out of that same effort. Now we have to get books into people’s hands to continue to educate them and we know one way to do that is to get in front of people. We already have some initial B2B social media events scheduled, but would like to schedule more. If you are affiliated with a professional organization and would like a program about B2B Social Media and Lead Generation, please let us know. We can also consider corporate events. We would love to meet you in person. Hear about the challenges you face. Answer your questions about specifics in the book.

Early Reactions to The B2B Social Media Book

The early response during this soft launch has been great. Here are some of the reactions.

Here are more reactions to The B2B Social Media Book.

If you want to know what the book is like before you buy it, here is a free download of Chapter 1 of The B2B Social Media Book in pdf form. Many of the online booksellers also have a sample download available on their sites.

Available at the Following Online Locations

Amazon Hardcover
Barnes & Noble Hardcover
Books-A-Million Hardcover
800ceoread Hardcover

Available in the Following eBook Formats

Amazon Kindle
Barnes & Noble Nook
Books-A-Million ePub


  1. says

    @KippBodner and @JeffreylCohen Congrats on the book! It is no small feat to publish a book. Looking forward to reading it and love the Twitter testimonials used in this post!
    Can you remind me of how you embed those?

  2. says

    Hey Business:
    Thanks for the congrats. Click all the way into the tweet on so you see a single message. There is an embed link there that gives you the code to embed them. This is one of the best features of the updated Twitter interface.

  3. says

    Yes, that’s right! I had forgotten about that. Thanks for clarifying. I’ve used a Tweet-stimonials WP plugin that is pretty cool. It pulls in any tweets that you have marked as favorite. So when I get people on Twitter giving me praise I favorite the tweet and use them for testimonials on my site via the plugin. But I like the way your embeds look here in the site.

  4. says

    Haven’t read the book yet, but have downloaded your sample PDF chapter as well as the free preview via the Kobo site…where, btw, your book is also available for sale: — you may wish to add Kobo to your places and formats lists (for those of us who use the Kobo Touch or Vox, that is). Looking forward to seeing what you have to say…my day job is all about this kind of stuff these days.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>