B2B marketers understand that they are operating in a different environment for a variety of reasons. These include a tighter economy, more rigor around business decision-making and the growing importance of social media in all B2B industries. Two recent charts with survey data from Marketing Sherpa show a changing landscape of B2B transactions. The first shows [...]
Thursday, January 26, 2012
Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, Penton Marketing Services found some pretty revealing statistics. Click the link for [...]
Tuesday, January 24, 2012
Many months ago, Kipp and I looked forward to January 24, 2012 as a monumental day in our lives. That was the publication date of our book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. The manuscript was due in the middle of [...]
Friday, January 20, 2012
Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest saw a 4,000% increase in site traffic from June to December of last year, and many consumer-facing and female-centric brands are already using it well. While Nordstrom pins its [...]
Wednesday, January 18, 2012
One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. Rather than posting this content only on your social media channels, it is hosted on a site that you control. And you [...]
Friday, January 13, 2012
Whether you believe that content is king, queen or the court jester in your B2B social media activities, there is no disputing that creating and distributing remarkable, valuable content is key to success. No matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Below are several [...]
Wednesday, January 11, 2012
Google just rolled out Search, Plus Your World and B2B companies need to take notice. If you have been taking a wait and see attitude, or you just don’t have the bandwidth for Google Plus, Google just changed the game and moved this to the top of your priority list. Not another social network, you said. [...]
Tuesday, January 10, 2012
B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Below are a dozen B2B social media presentations from Slideshare from a variety of sources that should help get you thinking before you stand up and give your next [...]
Monday, January 9, 2012
As search algorithms continue to change, and give more value to social search, it is more important than even for B2B companies to create an integrated approach to social media to improve their SEO, or search engine optimization. SEO is based on two different types of factors, on-page, which you control and off-page, which you [...]
Friday, January 6, 2012
B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born. That’s okay, because myths are [...]
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Tuesday, January 31, 2012
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