Social Media B2B

100 B2B Social Media Marketing Predictions for 2012

We are not the only ones making B2B social media marketing predictions for 2012 this time of year. Plenty of writers are sharing their thoughts on what will happen next year. Below are a variety of predictions related to B2B marketing and marketing in general. See if you can find any common themes. If you [...]

The B2B Social Media Book is Now Available on Kindle

If you have been waiting patiently to pre-order The B2B Social Media Book for your new, holiday-scented Kindle, your wishes have been answered. But it is even better than that. While the hardcover book is due out January 24, and is available for pre-order, the Kindle version is available for download right now (even in [...]

12 B2B Social Media Predictions for 2012

2012 is going to be a big year for adoption of social media for B2B companies. We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and move [...]

Review of 2011 B2B Social Media Predictions

Before we publish our 2012 B2B Social Media Predictions, we wanted to review of predictions for 2011, and see how the year turned out for B2B marketers and their adoption for social media. In general it seems that some B2B companies started moving forward with social media initiatives, but many of these conservative-minded companies did [...]

3 B2B Uses of Pinned Tweets on New Twitter Brand Pages

Last week Twitter launched their new interface, which included brand pages with some added features. A limited numbers of partners had access to these brand pages, including B2B companies Dell, General Electric and Intel. One of the interesting features is the ability for companies to pin a tweet to the top of their stream, so [...]

4 Social Ways to Make B2B Direct Mail More Effective

With all the recent talk about cutbacks in the US Postal Service due to reduced volume of mail, this seemed like a good time to look at ways to use social media to make your B2B direct mail more effective. Direct mail makes up 52% of mail in the United States and according to a [...]

Dun & Bradstreet Uses B2B Social Media to Bring Data to Life

One of the best ways to learn about B2B social media is to hear from marketers who are learning about social media themselves. Dun & Bradstreet (D&B) is the world’s leading source of commercial information and insight on businesses, with a global commercial database that contains more than 200 million business records. The following interview [...]