Every B2B company has advocates, fans and influencers, but they are not all created equal. In a recent article published on the The Network, Cisco’s newsroom there is a discussion of super influencers. Every company has those too. Traditionally, you had a core group of customers that you went to for validation of your marketing or [...]
Monday, November 28, 2011
B2B buyers are increasingly turning to online marketing content to help them research purchasing decisions before they reach out to interact with B2B sellers. B2B marketers must understand that the content they create has to create value in order to win over B2B buyers. So how can marketers get more value out of their content marketing? [...]
Tuesday, November 22, 2011
Blogging is a core component of a B2B company’s approach to social media. Not only does it show how the people at a company think and what is important to them, but it provides regularly updated, keyword-rich content that search engines like. Expanding reach by building followings on social media networks is important, but it [...]
Monday, November 21, 2011
Social media for B2B companies is not something that you turn on, set it and forget it. Not only do existing tools change and new tools appear, but your customers and prospects interact differently with social media as they become more comfortable using it. Inherent in change is improvement. Professionally, we all want to do [...]
Tuesday, November 15, 2011
We wrote The B2B Social Media Book to help B2B marketers better understand social media for their B2B companies. We focused on lead generation because once marketers can tie social media to a company’s bottom line revenue the conversation about social media adoption across the organization becomes easier. One of the ideas that we promote in [...]
Monday, November 14, 2011
LinkedIn added statistics to their groups, and these are visibile to everyone, whether they are a member of the group or not. These are promoted as a way for people to know what the makeup or activity is of a group before joining, but B2B marketers running groups can now track relevant data related to [...]
Friday, November 11, 2011
Many B2B marketers approach their social media programs from a tactic entry point. There is pressure to get started. Sometimes that pressure is from above. Sometimes it’s from below. There can even be pressure from the industry and competitors. This is why so many blog posts about social media focus on the tactics. They answer [...]
Thursday, November 10, 2011
According to a recent study by Accenture, only 8% of B2B companies would describe their social media usage as extensive. This is in contrast to the 65% of respondents who indicated that social media is extremely or very important. And let’s not forget the 26% who are not engaged or slightly engaged in social media. We [...]
Wednesday, November 9, 2011
We work with many B2B clients who want to engage with their audience via social media. We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. It’s designed for business. People use it only for business. They want you to use it [...]
Tuesday, November 8, 2011
Google+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. The biggest reason is search. You may have heard about social search and how your connections influence your search results, well, Google+ does more of that. Share your content on Google+ and it has [...]
© Social Media B2B. Powered by Wordpress.
Subscribe in your favorite Reader
Wednesday, November 30, 2011
2 Comments