5 Ways to Get More LinkedIn Company Followers
Tue, Oct 11, 2011
B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers. Based on executive remarks, more functions are coming to company pages. To make sure you are ready, here are five ways to increase the number of followers of your company on LinkedIn.
1. Write a blog post
The best way to draw attention to your LinkedIn company page and increase your followers is to write a blog post about LinkedIn in your industry and include a link to your company page. The post is not just a follow my company post, but one that provides some value. It could be the 10 top Groups in your industry or a how-to article about growing your business using LinkedIn.
2. Add a Widget to Your Website
LinkedIn provides an easy way to create a company profile widget that you can put on your website or blog. This should go in a sidebar, or another part of your site that is always visible.
3. Add Company Page Link to Your Email Signature
Email is still the preferred communication medium for most businesses, so don’t miss the opportunity to include a link to your LinkedIn company page at the end of each message. Encourage other employees to do the same.
4. Add Company Page Link to Your Group Post Signature
LinkedIn power users know that their interaction in LinkedIn Groups facilitate connections that lead to business on the social network. Rather than sign your Group messages with a link to your website, try a link to your company page instead. People in LinkedIn are more likely to view a page in LinkedIn than to leave to go look at your website.
5. Promote on Other Social Media Profiles
You should promote your presence on one social media site on other social media sites. Tweet a link to your LinkedIn company page. Post it on Facebook too. You need to make sure everyone in your universe is aware of this page. There is certainly more value to come from these company pages.
What are other ways you are planning to share your LinkedIn company page to get more followers?
Jeffrey L. Cohen is the Managing Editor of SocialMediaB2B.com. Follow Jeff on Twitter at @jeffreylcohen.
Tags: Company Pages, Followers, linkedin
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Jeffrey, Thanks for the great advise! Sometimes my LinkedIn company page (http://www.linkedin.com/company/2117479?trk=pro_selfown_cmpy) becomes the forgotten child. You are absolutely right in that I should be promoting it as much as any other profile or website I may have.
Cheers, Regina
Nice piece. Linkedin is working hard in Facebook’s slipstream right now and is adding new features pretty much every week. Particularly like items 1 & 2 and am looking to jump on them this week!
Great post Jeffrey,
Love the 3rd method, as it’s something I completely overlooked. A simple change, but potentially a big impact, as I’m always sending emails.
Thanks for sharing.