Follow some best practices for B2B Facebook marketing and you will be on your way to Facebook lead generation. Remember that you sell to other people and not businesses. The people that buy your products spend a lot of time on Facebook. Half of all users visit the site every day.
Wednesday, October 26, 2011
Some milestones cannot be ignored and this is one of them. In February 2009 we published our first post here on SocialMediaB2B.com. This is now post number 500. So much has changed in that time. Both Kipp and I have gotten new jobs since then (me a few times), but we kept writing. When we [...]
Tuesday, October 25, 2011
B2B marketers focus on social media as a way to connect online with prospects and customers, but social media offers a huge opportunity to enhance offline events like tradeshows and conferences. Trade shows still make up a large percentage of B2B companies’ marketing budgets, so the following ideas can help leverage those events and make [...]
Friday, October 21, 2011
Your approach to B2B social media must be thoughtful if you are going to be successful in driving business for your B2B company. Marketers and communicators need to focus on how they can make a difference, and that begins with thinking. Can you see the big picture of your organization, your industry and the business [...]
Thursday, October 20, 2011
According to a new report Social Strategy for B2B Marketing 2011 from Global Web Index, B2B decision makers are the most socially engaged in the world when compared to average internet users. Social Network Use 39% of B2B decision makers had used a micro-blog (like Twitter) in the last month and only 22% of average internet [...]
Tuesday, October 18, 2011
B2B marketers have long known that to succeed with social media they can’t view it as a stand alone campaign or tactic, but must integrate social media into their marketing plans. Here are four suggestions for doing just that. 1. A Social Website A B2B website is the most likely destination for your prospects and customers with [...]
Friday, October 14, 2011
Today’s posts for B2B marketers seem to have a negative tone. I didn’t pick them with that in mind, but these are some of the posts that resonated with me this week. This indicates to me that we are at a turning point with B2B social media. According to many statistics, there is a high [...]
Wednesday, October 12, 2011
B2B marketers are constantly striving to improve the quality of leads that they generate with their marketing programs. In the traditional split between sales and marketing, the quality of leads always comes up. This causes marketers to focus on lead quality over lead quantity, but I would say that it is the same thing. If [...]
Tuesday, October 11, 2011
B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers. Based on executive remarks, more functions are coming to company pages. To make sure you are ready, here are five ways to increase [...]
Monday, October 10, 2011
B2B marketers are always facing challenges in their marketing efforts, but in today's competitive landscape and tough economic climate those challenges are more pronounced than ever before. In a recent Marketing Sherpa 2012 B2B Marketing Benchmark Report, B2B marketers were asked to identify their top challenges in their marketing efforts. By a large margin, "lack of resources in staffing, budgeting or time" was identified as the biggest B2B marketing challenge.
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Thursday, October 27, 2011
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