14 Tweetable B2B Social Media Marketing Statistics

Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next to each one. If there are any other recent stats that help make the case for what you are doing in social media for your B2B company, let us know in the comments below.

Marketers and Experience

1. 73% of CEOs Think Marketers Lack Business Credibility (source) Tweet This Stat

2. 53% of B2B companies have been using social media for longer than one year (source) Tweet This Stat


3. 68% of B2B companies spend 5% or less of their revenue on marketing (source) Tweet This Stat

4. 40% of B2B companies expect their 2012 marketing budgets to increase (source) Tweet This Stat

5. Social media spending will increase 3% in the next 12 months and 9% over the next five years for B2B companies (source) Tweet This Stat

Social Media Marketing Mix

6. 66% of B2B companies use social networks in their marketing mix (source) Tweet This Stat

7. 34% of B2B companies include blogs in their marketing mix (source) Tweet This Stat

8. 58% of B2B companies using social networks are using LinkedIn (source) Tweet This Stat

9. 57% of companies have acquired a customer through LinkedIn (source) Tweet This Stat


10. 57% of companies with a corporate blog have acquired a customer through blogging (source) Tweet This Stat

11. 72% of companies who blog weekly have acquired a customer through blogging, 78% have who blog daily. And 89% of companies who blog multiple times a day have acquired a customer through blogging. (source) Tweet This Stat

Metrics and Analytics

12. Only 28% of B2B companies calculate ROI on even some of their marketing campaigns (source) Tweet This Stat

Mobile Trends

13. 52% of BlackBerry users are planning to switch to iPhone 5 (source) Tweet This Stat

14. 59% of B2B Decision Makers Researching with Smartphones (source) Tweet This Stat


  1. says

    Not quite sure I agree there Thom, as the marketing environment is expanding too rapidly. Its already taken some serious damage with credibility since the mainstream marketing and analytic professionals has had too much of a fight overcoming the establishment of new business models and development of grid services.

  2. says

    Wow. I’m a bit late responding here. I didn’t realize there were any responses. (sorry about that)

    Businesses essentially have two responsibilities; innovation and marketing, the rest is just details. With that being said, how can marketers lack “business credibility”. That’s what marketers do, right? They build trust and credibility. I think what the source is really trying to say is that some executive aren’t happy about shifting resources to marketers because they don’t see a clear connection to ROI. This, however, will improve over time as techniques and technologies improve.

    Consider our “Beckon Online” (http://www.beckonmedia.com/online/) service as an example. Traditionally, it has been difficult for some executives to jump on board with funding an online presence because they can’t see the direct connection to ROI. Beckon Online solves that challenge by structuring the service in a unique way and utilizing new web-technologies.

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