14 Tweetable B2B Social Media Marketing Statistics
Thu, Sep 29, 2011
Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next to each one. If there are any other recent stats that help make the case for what you are doing in social media for your B2B company, let us know in the comments below.
Marketers and Experience
1. 73% of CEOs Think Marketers Lack Business Credibility (source) 
2. 53% of B2B companies have been using social media for longer than one year (source)
Budgets
3. 68% of B2B companies spend 5% or less of their revenue on marketing (source)
4. 40% of B2B companies expect their 2012 marketing budgets to increase (source)
5. Social media spending will increase 3% in the next 12 months and 9% over the next five years for B2B companies (source)
Social Media Marketing Mix
6. 66% of B2B companies use social networks in their marketing mix (source)
7. 34% of B2B companies include blogs in their marketing mix (source)
8. 58% of B2B companies using social networks are using LinkedIn (source)
9. 57% of companies have acquired a customer through LinkedIn (source)
Blogging
10. 57% of companies with a corporate blog have acquired a customer through blogging (source)
11. 72% of companies who blog weekly have acquired a customer through blogging, 78% have who blog daily. And 89% of companies who blog multiple times a day have acquired a customer through blogging. (source)
Metrics and Analytics
12. Only 28% of B2B companies calculate ROI on even some of their marketing campaigns (source)
Mobile Trends
13. 52% of BlackBerry users are planning to switch to iPhone 5 (source)
14. 59% of B2B Decision Makers Researching with Smartphones (source)
Jeffrey L. Cohen is the Managing Editor of SocialMediaB2B.com. Follow Jeff on Twitter at @jeffreylcohen.
Tags: statistics
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#1 will change. Mark my words.
Thom: We can only hope. Or work really hard as marketers to change their perception.
Not quite sure I agree there Thom, as the marketing environment is expanding too rapidly. Its already taken some serious damage with credibility since the mainstream marketing and analytic professionals has had too much of a fight overcoming the establishment of new business models and development of grid services.
Wow. I’m a bit late responding here. I didn’t realize there were any responses. (sorry about that)
Businesses essentially have two responsibilities; innovation and marketing, the rest is just details. With that being said, how can marketers lack “business credibility”. That’s what marketers do, right? They build trust and credibility. I think what the source is really trying to say is that some executive aren’t happy about shifting resources to marketers because they don’t see a clear connection to ROI. This, however, will improve over time as techniques and technologies improve.
Consider our “Beckon Online” (http://www.beckonmedia.com/online/) service as an example. Traditionally, it has been difficult for some executives to jump on board with funding an online presence because they can’t see the direct connection to ROI. Beckon Online solves that challenge by structuring the service in a unique way and utilizing new web-technologies.