B2B marketers need to understand how social media can drive leads and sales for their businesses. Kipp Bodnar and I, the founders of SocialMediaB2B.com, have focused our efforts the past six months on creating a framework for B2B social media lead generation. This is the core of our new book, The B2B Social Media Book.
While we can’t wait for the book to come out and share these ideas with B2B marketers, we have the opportunity to present them in person. We are excited to speak about social media lead generation at SocialMediaPlus, the Mid-Atlantic region’s biggest and baddest Social Media Conference and Exhibit, in Philadelphia on November 16, 2011. Other speakers at this event are Jason Falls, Christopher Penn and Frank Eliason, so it is bound to be helpful and informative for you.
If you are interested in attending SocialMediaPlus, we have a discount code for you – JC15. This will save you 15% on your registration. This is on top of the discount that is offered through September 30. So if you want to save a bit on registration, do it today.
We will be going out on the road in 2012, meeting marketers and speaking about B2B social media lead generation, so if we don’t see you in Philadelphia in November, we hope to see you next year. If you are interested in inviting us to your event, this B2B social media speaker request form will help start the process.