LinkedIn is the dominant social network for many B2B companies. 58% use the platform for marketing, building relationships and lead generation. Since LinkedIn began as a personal networking and job site, everything has revolved around personal profiles. Company features have been slow to roll out, but Mike Gamson, SVP of sales has indicated that more [...]
Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next [...]
B2B marketers need to understand how social media can drive leads and sales for their businesses. Kipp Bodnar and I, the founders of SocialMediaB2B.com, have focused our efforts the past six months on creating a framework for B2B social media lead generation. This is the core of our new book, The B2B Social Media Book.
Social media that doesn’t drive revenue doesn’t last. As B2B marketers, focusing on generating leads and revenue is our top priority. Social media can help. It can help reduce cost of customer acquisition and provide sustainable long-term lead flow. As a marketer who is already leveraging social media, how do you supercharge your efforts to make sure [...]
B2B buyers are using smartphones in greater numbers as part of the buying process. According a recent study conducted by TriComB2B and the University of Dayton School of Business Administration and shared by eMarketer, 59% of B2B purchase decision makers have used their smartphone to research products and services when they are considering purchases. [...]
Facebook announced some pretty major updates on their platform this week that will change how users interact and how B2B marketers communicate with them. The changes themselves have gotten lots of coverage so I won’t recap those, but here are some articles that look at Facebook as a business and how other businesses interact with [...]
Last year Eloqua created an infographic called The Blog Tree that listed top marketing blogs, and showed the interrelationships between and among them. We were happy to be included in that original graphic.
They just updated the graphic as The Blog Tree – New Growth, and we are more excited to be included in this [...]
As you advance your social media activities for your B2B company, you should be capturing great piles of data. Many marketers are so inundated with data, they don’t know where to begin making sense of it. If you are in this category, this post is not for you. This post is for smart marketers that [...]
Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives.
Today’s shared B2B social media posts can show you some new ways of managing your online marketing to connect with your target audience, measure your success, run your social profiles more efficiently and start a blog with the correct things in mind. There are also some writing tips from Hemingway thrown in for good measure. [...]