10 Tweetable Twitter Tips for B2B Marketers

Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies.

With that in mind, this post offers 10 helpful tips for B2B marketers who are running the company Twitter account. If you are just starting out, these are good things to know. If you are an old hand at Twitter, there might be something here that is a good reminder. And just to keep things interesting, each one of these tips will be tweetable. Just copy and paste into your favorite Twitter client and update. Sharing these tips could be a good way to add some value your Twitter followers.

1. Use industry keywords in your Twitter bio. #twittertips #smb2b

2. Create unique landing pages to track clicks for Twitter bio links instead of displaying short URLs. #twittertips #smb2b

3. Find and follow industry leaders through directories, lists and other users. #twittertips #smb2b

4. Follow general news sources, trade publications and associations for the latest information to share. #twittertips #smb2b

5. Share third-party content from people, blogs and news sources that provides value to your followers. #twittertips #smb2b

6. Post links to company blog posts more than once. Test and track different tweets. #twittertips #smb2b

7. Pay attention to the time of day your audience is most engaged by tracking clicks and retweets. #twittertips #smb2b

8. Tweet offers and links to your landing pages to generate leads. It’s okay. You are a business. #twittertips #smb2b

9. Don’t overuse hashtags, especially ones that are abused with spam or never used. #twittertips #smb2b

10. Periodically encourage followers to subscribe to company email newsletter. #twittertips #smb2b

What are some of your best Twitter tips? Share them below.


  1. says

    This is quite informative, I have been missing my keywords in my social media bio. Thanks for these tips, it will help us market our websites better in social media.

  2. Chris Mason says

    thanks for these tips. can you clarify #2? why would i create a unique landing page just to track clicks when i can track clicks through a shortened url? appreciate the list and looking forward to your response.

  3. says

    Great post, Very insightful, helpful, and eye-opening. I’ve been trying to do much of the same thing for our social media efforts, so it’s nice to see this post reinforce that–as well as offer some new ideas/tips!

  4. says

    I handle social media for a B2B start-up and all 10 tips are things that I do. Industry key words are definitely something I can do more of. Twitter is the easiest way to gain responses for your business. I also try to engage with unique people every day on twitter and try to build relationships.

  5. says

    Nice tips here! I especially like #7 and actually find that metric kind of fascinating to track. I have found the times people are on Twitter in my industry can actually vary a lot (Friday’s, if there is a conference, etc). It’s very dynamic, but trackable, and given the ephemeral qualities of Twitter, important to understand. @ryoatcision

  6. Dan says

    My number 1 would have been “Follow/follow back customers and suppliers.” I’ve been a frustrated consumer when following favorite companies and finding they ignore tweeted inquires (where to buy product, for example) and requests for a follow back. Do I have unrealistic expectations?

  7. Ria Breuer says

    Great post. To thank you, I have a great blogging tip for you in return: respond to reactions and questions on your blog posts. Else, just publish the information on your website ;-).

    I’m particularly interested in your answer to the question of Chris Mason, posted on August 3, 2011.

  8. says

    Some good tips. But in my opinion, businesses should be careful NOT to go overboard. When I see a bio that’s loaded with hashtags and tweets that are obviously stuffed with keywords, I rarely follow those folks … because it seems like they’re using Twitter solely for business gain and SEO rather than engaging and sharing useful info with their online community. My Twitter stream is already overwhelming, I don’t want to compound it with a spammy tweeter.

    My 2 cents …

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