As B2B marketers work to connect with customers and prospects through social media, one of the keys to those connections is to create remarkable, compelling content. That content needs to provide value to your followers and fans, rather than push your products or services. The following tips can help you create better content, more compelling [...]
Friday, August 26, 2011
B2B marketers are constantly looking for ways to do their jobs better. Social media can help some of that. But sometimes just being smart enough and creative enough to come up with better solutions to problems can get you pretty far. Normally I try to connect recent articles by a theme. At first, this seemed [...]
Wednesday, August 24, 2011
If you’re a B2B blogger, you know that links are the currency of SEO. Building credible, authoritative and relevant links back to your blog is an excellent way in which to tell the search engines that your blog is valuable to their many customers (i.e. searchers) and needs to be ranked accordingly. But you also know [...]
Monday, August 22, 2011
When creating social media messages for B2B companies, sometimes you can be too clever. While there certainly is a place for subtlety and nuance, you are better off being obvious and clear. If you are someone who tweets the same blog post multiple times, and you probably should if you are not, it makes sense [...]
Wednesday, August 17, 2011
B2B companies looking to get a leg up on their competition should consider how social media can help. Through strategic use of the various social media platforms and tools there are several tactics you can implement to help your business position itself ahead of your competitors. 1. Do Your Research Using social media to thoroughly research your [...]
Friday, August 12, 2011
Tim Washer, Senior Marketing Manager at Cisco, sat down with me at MarketingProfs B2B Forum in Boston and shared his advice about making video for B2B companies. Tim had previously compiled a list of the 10 B2B Comedy Videos for this site, and these are good examples of what marketers can do when they stretch [...]
Wednesday, August 10, 2011
We are way beyond the bright shiny object syndrome of social media for B2B companies. While surveys of adoption and success vary widely, many have begun using social media tools and approaches to market their businesses and communicate with their customers. Companies have developed pilot programs, created social media presences around events and even built [...]
Wednesday, August 3, 2011
Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies. With that in mind, this post offers 10 helpful tips for B2B marketers who are running the company Twitter [...]
© Social Media B2B. Powered by Wordpress.
Subscribe in your favorite Reader
Tuesday, August 30, 2011
6 Comments