Sometimes you need a social media statistic to finish a project, whether it is a blog post, client presentation or a slide deck to support a speech. I recently needed the results of a survey that showed how many companies blocked employee access to social networking sites. All I could find was a study [...]
Monday, July 25, 2011
One of the biggest differentiators in B2B marketing is that a B2B purchase decision is not usually a solo effort- its a group decision. In most cases a team of people review the potential purchase, and in many situations there's a senior level person who has to approve the purchase. So how can you use social media to influence the group buying decision? Are there ways to position your business ahead of your competition?
Friday, July 22, 2011
Many B2B companies have a wide chasm between sales and marketing. Sometimes this exists because of company focus and leadership. Other times it is a result of different goals and perception of success. People say you don’t know someone until you walk around in their shoes. Even though we are in the heat of summer [...]
Thursday, July 21, 2011
As more B2B companies adopt social media into their marketing mix, there is a feeling that this is just a check box on a tactics list. Here are two scenarios where that can happen. In the first one, you as the marketer are the victim. In the second one, you are the perpetrator. B2B Social Media [...]
Wednesday, July 13, 2011
Anyone using content marketing as part of their social media for a B2B company knows that more content is better than less content. Not only does content help build your audience, but only part of that audience sees your content at any given time. This gives you license to put out more content than you [...]
Monday, July 11, 2011
Stuffing tweets with high-traffic hashtags has been common practice since the advent of the hashtag in 2007. The thinking behind this is simple. Your followers see your tweets in two ways: in their stream and in search. If your B2B company is just starting on Twitter and doesn’t have many followers, then you need to [...]
Friday, July 8, 2011
As a preview to its launch of Google Plus last week, Google launched the +1 button last month. In my post at the time, I wrote that one of the biggest problems for the use of the recommendation button for B2B companies was its reliance on people’s Google network, not their professional network. This network [...]
Thursday, July 7, 2011
Although social media is seldom "easy", there are some distinct advantages that B2B companies have over B2C brands in the social media space. Here's a list of 8 reasons why B2B social media is easier than B2C.
Wednesday, July 6, 2011
We are at the halfway point of the year and it is instructive to review which Social Media B2B posts have resonated with our readers over the past six months. The following list is based solely on page views, as determined by Google Analytics. It does not include factors like how many comments a post [...]
Tuesday, July 5, 2011
B2B content strategy is a part of our overall marketing strategy. Since our company is a marketplace, we rely on customers to make their own informed decisions. Our content provides compelling information to customers and prospects and drives them to our site to learn more about us. Here are three content marketing techniques that have [...]
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Thursday, July 28, 2011
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