Social Media B2B

Every B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. Content is not shared if doesn’t provide any value. If it is not shared, it is not discovered. We have gathered some recent posts that focus on content, including a new infographic from Eloqua and Jess3 that shows content along the funnel, a way to think creating smart content and tips to make your content awesome. By the way, these are three posts from B2B companies who understand how to drive business by creating content. We round this out with some thoughts on challenges and fears of social media. Let us know if you have found any great examples of content that would compel you to act.

Content Marketing in a Blink: The Content Grid v2 [Infographic]
from Eloqua Blog
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you ____” calls from Fortune 500 companies. What a difference a year makes.
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You Don’t Have to Be an Einstein to Create Great Content
from Marketo blog
Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model. Yet without using computers or the Internet, Einstein managed to be a prolific content creator who published more than 300 scientific papers and 150 non-scientific ones. Using a combination of plain language and mathematics, Einstein’s ideas broke through conventional thinking and changed how we think about physics today.
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9 Ways to Instantly Improve Your Content
from Hubspot blog
Content is the linchpin of inbound marketing. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. The problem is, this critical component often get delegated to the lower rungs of the priority ladder. As a marketer, it is easy to get caught up in flashy design or the mechanics of a new social media application and ultimately lose sight of content’s value.
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Top B2B marketing challenges – an update
from The B2B research blog
I recently posted an analysis of a question to the B2B Marketing LinkedIn group. “Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”
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What Does Corporate America Fear the Most with Social Media?
from Direct Marketing Observations
Every one likes to be in control. Including corporate America, and yet that is their greatest fear with social media. Loss of control. They fear the digitally enabled employee-The digital native. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. What we are slowly starting to see, is an underlying assumption that access to social networks is a right and not a privilege; and as we hurl into a new decade-this expectation will only continue to grow.
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Jeffrey L. Cohen is the Managing Editor of SocialMediaB2B.com. Follow Jeff on Twitter at @jeffreylcohen.