If your B2B company has been diligent in its product research, sales relationship and customer service development, it has developed a core group of fans. These fans love your products and services, and would gladly recommend them to their co-workers, clients and business contacts. In the music business, street teams have long been an invaluable group [...]
Saturday, June 25, 2011
Every B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. Content is [...]
Wednesday, June 22, 2011
B2B marketers who are new to social media frequently take a traditional approach to messaging and carefully craft every message as if it were the final version of a print brochure. Using social media to engage with customers and prospects is much more about the long journey, not the quick trip. Every piece of content [...]
Tuesday, June 21, 2011
Doing B2B video? Congratulations. Your company is now in the entertainment business. Not only are you in the entertainment business, but you’re competing with professional directors like me, big companies like Time-Warner and the New York Times and CBS and Fox, and the millions of individuals who busily upload 48 hours of video every minute [...]
Friday, June 17, 2011
This past week I spoke at the MarketingProfs B2B Forum in Boston, and one of the keynote speakers was Nancy Duarte. Her presentation about presentations was very inspiring. I speak a fair amount at conferences and events and I usually create a new presentation for each event. My mostly visual presentations are filled with information, [...]
Wednesday, June 15, 2011
As a popular blog in the B2B space, SocialMediaB2B.com get lots of pitches from PR firms about a variety of social media topics. Most of them get deleted without even getting read. It is a PR pro’s job to get coverage for their clients and many still don’t understand how to do that in the [...]
Wednesday, June 8, 2011
Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that [...]
Tuesday, June 7, 2011
Within the last few years, the use of mobile technology in the workplace has risen dramatically. In the B2B space, professionals accessing business information and content on smartphones and tablets is impacting business operations, workflow, communications and marketing.
Monday, June 6, 2011
While much of B2B marketing and sales is about developing relationships, many of the social media metrics tracked are number of followers, connections, comments, clicks and retweets. It may be possible to assume that you or your company are providing some value to those who start engaging, but these are not significant metrics to track. [...]
Thursday, June 2, 2011
Google just announced the +1 feature to bring social recommendations to search. The initial presentation of the button is that it gives people the ability to endorse search results, and share that with their networks. The problem with that idea is that people are unlikely to recommend a search result without clicking through to the [...]
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Thursday, June 30, 2011
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