Yesterday was Memorial Day in the United States, when we honored those who defended our country. B2B companies have lots of opportunities with social media to honor their own employees. Customers and prospects prefer doing business with people that they know, and the following simple ideas can help share your employees with the world. Show [...]
It’s another Friday and I’m thinking about B2B customer service and social media again. If social media facilitates two-way communication between B2B companies and their customers, then it makes sense to use social tools and the opportunities they present to serve customers. The following articles all relate to customer service and new ways to think [...]
B2B marketers need to add video to their arsenal of skills in today’s online world. Video can sometimes tell a story quicker and easier than a written post, can humanize a company and can turn marketers into brand journalists. And a keyword-titled video seems to be more likely to show up in higher search results [...]
B2B marketers often struggle to find examples and advice for using social media in a business to business context. In addition to online sources, events that bring people together are a great way to learn and grow in your field. They frequently find that marketing and social media conferences are filled with B2C examples that [...]
With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. While I did not write a post myself, here are three perspectives about it. We round out this week’s posts with a couple perspectives on why social [...]
Last week I wrote a post about how to know if customer service reps at a B2B company are ready for social media. I want to continue that idea and start to understand social media adoption or acceptance in other functions of the business.
Many readers are marketing professionals who started using social media profiles [...]
With the popularity of our 28 Awesome B2B Social Media Statistics post last year, we wanted to make sure we kept our readers up to date on the latest statistics coming out of various B2B social media reports and studies. Here's a list of 18 additional stats from a variety of sources to curb your stat-hungry appetite.
There is no doubt that B2B marketers need to learn more about mobile, so they can reach their already mobile audience. This is not a coming revolution, it is already here and you need to catch up. Rather than have five posts about mobile, we have links to two posts and one big link to [...]
Customer service continues to be a major social media initiative for B2B companies, but not every customer service rep is ready to represent your company or brand online. Social profiles are usually managed by marketing, public relations or even an outside agency, and often customer service personnel are charged with responding to product issues and [...]
A business leader doesn’t wake up one day and realize that the B2B organization needs to evolve into a social business. He/she is too busy dealing with immediate issues like increasing market share, revenues; dealing with shareholders and attending board meetings. Often times and over the last 16 years or so, this transformation into a [...]