BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media. B2B marketers are looking for good examples of social media, as our search traffic has shown us, and while these selections from submitted entries include detailed explanations of why they were [...]
Today, in the fourth part of the Social Selling Throughout the B2B Sales Cycle series, I will focus on the opportunity management process, where a B2B sales rep’s success is measured by how quickly and frequently they can convert an opportunity into a win. As with prospecting and lead qualification, effective use of social intelligence [...]
An important part of the B2B social media is asking questions, whether on social networks, in blog posts and even in forums. Today’s collection of posts all feature questions that you can ask yourself about your company, your customers and your processes that can help you master social media for your B2B company.
The Most Important [...]