Social Media B2B

B2B companies that use LinkedIn as a major component of their social media strategy generate business leads on the platform. But many marketers still can’t quite their heads around using this professional social network. Below are several posts that should help you understand the importance of using LinkedIn for your B2B company’s social media efforts. And because we are talking about social media leads, I’ve included a short research article from Harvard Business Review about the short lifespan of online leads. Let us know in the comments below about your LinkedIn successes or your experience with quickly qualifying online leads.

4 Proven Ways For Generating Business Leads On LinkedIn
from Lead Views
Considering LinkedIn is so popular and so effective when it comes to B2B lead generation, at LeadFormix we tried to research and find out, what kind of activities within LinkedIn help with lead generation. The research is based on visitor data collected across websites of 289 B2B clients of LeadFormix. All of them have some kind of presence on LinkedIn, it could be an employee profile or company profile or some group activity. In this post I will not discuss the report, but how B2B marketers can use the findings of this report to improve their lead generation efforts on LinkedIn.
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LinkedIn’s Mario Sundar on getting the most out of your network
from SmartBlog on Social Media
Mario Sundar is LinkedIn’s first social media expert. Having been with the company since 2007, you could argue that no one is more knowledgeable than Sundar about LinkedIn, and the ways that it can be used by busy professionals. I recently asked Sundar a few questions in hopes of gleaning some of his knowledge.
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5 LinkedIn Business Goals
from Heidi Cohen
LinkedIn isn’t top of mind when marketers discuss social media marketing. Yet unlike other forms of social media marketing, LinkedIn can help achieve business goals effectively in a business environment that doesn’t require expensive content marketing and advertising to get noticed.
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Which Social Network is Right For B2B Marketing?
from Digital B2B Marketing
When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Take a quick look at the very different sharing patterns of the three sites below.
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The Short Life of Online Sales Leads
from Harvard Business Review
Are you confident that your company is effectively handling potential customers’ online queries? Think hard. Our research shows that most companies are not responding nearly fast enough.
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Jeffrey L. Cohen is the Managing Editor of SocialMediaB2B.com. Follow Jeff on Twitter at @jeffreylcohen.