8 B2B Facebook Landing Pages

B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. The prime one is the creation of custom tabs, and especially landing pages that people see when they first arrive at your Facebook Page.

These Pages are now fully functional web pages hosted within the Facebook environment. This gives B2B companies more flexibility in design and functionality for these landing pages. One of the things marketers need to consider in creating a landing page is what action the visitor needs to take. The first should be to Like the Page, and many landing pages remind viewers to do that. After that, anything is possible, but there should be actions that keep them on the Facebook Page, rather than immediately driving them somewhere else.

Below are 8 examples of B2B company Facebook landing page tabs with a short list of features of each.

Buddy Media


Buddy Media
Like Call to Action: No
Other Facebook Call to Action: No
Off Site Call to Action: 2 download white paper buttons
Video: No
Social Profile Links: No
Other Notable: Embedded Facebook comments and poll

Dell Enterprise


Dell Enterprise
Like Call to Action: No
Other Facebook Call to Action: Event Calendar
Off Site Call to Action: 8 solution links and 1 download white paper button
Video: No
Social Profile Links: Yes
Other Notable: n/a

eMarketer


eMarketer
Like Call to Action: Yes
Other Facebook Call to Action: No
Off Site Call to Action: 1 product link
Video: No
Social Profile Links: No
Other Notable: Customer testimonials. Note this is an About tab, and is not set to load as a landing page.

EMC


EMC
Like Call to Action: No
Other Facebook Call to Action: No
Off Site Call to Action: 1 award submission button
Video: No
Social Profile Links: No
Other Notable: Temporary landing page for award submission

Google AdSense


Google AdSense
Like Call to Action: No
Other Facebook Call to Action: No
Off Site Call to Action: 1 sign-up button
Video: Yes
Social Profile Links: No
Other Notable: Sparse look, like Google brand.

Intel


Intel
Like Call to Action: Yes
Other Facebook Call to Action: Interactive map, products, jobs and deals drive to other Facebook Pages or apps within this Page
Off Site Call to Action: No
Video: Yes
Social Profile Links: Yes
Other Notable: Embedded Twitter feed

SAP


SAP
Like Call to Action: Yes
Other Facebook Call to Action: No
Off Site Call to Action: Conference registration, product page and YouTube channel buttons
Video: Yes
Social Profile Links: No
Other Notable: n/a

SAS Publishing


SAS Publishing
Like Call to Action: Yes
Other Facebook Call to Action: No
Off Site Call to Action: Links to store, blog, podcast, community, forum and Twitter
Video: No
Social Profile Links: Yes
Other Notable: Sets expectations for Page, shows people who manage social profiles

Are there other B2B Facebook landing pages you have seen that are effective at generating engagement and driving traffic? Let us know in the comments below.

Comments

  1. says

    These pages acts as a complete web page right? So to make a dynamic page you need to know how to develop a web page and I am afraid that most of the small business owners who are promoting their business by themselves don’t know how to develop a web page. I think like CMS systems there should be different themes for facebook page which user can use to make an attractive facebook page.

  2. Bahadur says

    Some very nice landing pages are depicted here. As a B2B business using social media, it can be hard to track analytics and conversions received if there are no specific contact forms being filled. This is true for businesses that more often than not receive phone calls directly to their company. In order to track these conversions through FaceBook, LinkedIn or any other similar platform, it is best to use something called the REF Code Analytics ( http://www.9thsphere.com/refcode-analytics.html ) an analytics tool that can be syndicated with Google Analytics as well and allows you to track conversions made through not the typical filling out of a form or so, but such as those that are by calls straight to your business. When linked with Google Analytics, it lets you see all the details of the visitor that you would see when a normal individual is tracked.

    PS – You can utilize Google Analytics on your FaceBook landing page as well in case anyone didn’t know.

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