B2B companies that use LinkedIn as a major component of their social media strategy generate business leads on the platform. But many marketers still can’t quite their heads around using this professional social network. Below are several posts that should help you understand the importance of using LinkedIn for your B2B company’s social media efforts. [...]
Wednesday, April 27, 2011
As a follow-up to yesterday’s post about content marketing and the sales funnel, we have a short interview with Kipp Bodnar, Inbound Marketing Manager of Hubspot. Kipp talks about how Hubspot creates and shares content with customers when they are at different points in the sales funnel. And if you are paying attention, this is [...]
Tuesday, April 26, 2011
B2B marketers are turning to social media marketing approaches in greater numbers, but they are still looking for ways to better leverage these platforms for stronger results. Content marketing allows them to restructure and repurpose existing content, like white papers, ebooks and product videos, and present them to buyers at the right stage of the [...]
Friday, April 22, 2011
Today’s posts are about customer service. While they are not specific to B2B companies, and some are not even about social media, they provide good examples for how all companies should be thinking about customer service. Whether your frontline is Twitter, Facebook, telephone or a retail counter, the experience a customer has may be the [...]
Thursday, April 21, 2011
When maintaining a blog for a B2B company, and following the best practice of creating an editorial calendar, sometimes you just want to write something different. Maybe you are between editorial calendars, or sometimes the post you have planned doesn’t feel right for the day. Or maybe you just need another blog post. This doesn’t [...]
Monday, April 18, 2011
According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter).
Saturday, April 16, 2011
Every Thursday night or Friday morning I begin looking for several posts from the week that I want to share in a Friday post. I review my Twitter search stream for posts that have been tweeted multiple times, but I also search my RSS reader for posts that provide good content and my come from [...]
Thursday, April 14, 2011
B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. The prime one is the creation of [...]
Tuesday, April 12, 2011
One of the continuing trends in B2B social media is curating content from other sources and presenting it to your followers and subscribers. Depending on the medium you use to present it, this may include your own comments about the curated articles. While it is important to create your own original content for your company’s [...]
Thursday, April 7, 2011
I have noticed a lot more muscle cars on the road lately and I started thinking about B2B social media. Are there more muscle cars on the road, or am I just noticing them more? What kind of long term impression are they having on me. These large and imposing vehicles, like the Chevy Camaro, [...]
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Friday, April 29, 2011
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