Talking Twitter with Ann Handley (@MarketingProfs)

While at the MarketingProfs Digital Marketing Forum, I had the opportunity to sit down with Ann Handley, the Chief Content Officer of MarketingProfs, and talk about the company Twitter account that she runs (@MarketingProfs). In a previous blog post about B2B companies on Twitter, I specifically mentioned this account as being a personal account, so it was not included in the list of company accounts. After Ann replied in the comments, we decided that it would be instructive to discuss her thoughts on setting up the Twitter account, and how she uses it. This shows the evolution of social profiles, and how sometimes you are more successful by doing what feels right for your brand.

If you are managing a company Twitter account, do you use the company logo or your own picture?


  1. says

    I think many of us who started out on Twitter three years ago would have done things differently if we knew then what we know now. I like Ann’s personalized approach, it’s similar to what I advise clients to do… use company name, person name and person face i.e., ABC_Jane or ABC_Bob. So the brand name is there and a face is attached to the brand. Plus, if someone leaves the company, the brand still remains with the company and only one of the people behind the brand leaves. It’s kind of like when you answer the phone at a company, you say “ABC company, Mary speaking” Many people supporting one brand.
    Nice interview Jeff!

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