The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

B2B Social Media Marketing BookOrder The B2B Social Media Book Today!

Advance your B2B marketing plans with proven social media strategies.

Learn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

  • Describes a methodology for generating leads using social media
  • Details how to create content offers that increase conversion rates and drive leads from social media
  • Offers practical advice for incorporating mobile strategies into the marketing mix
  • Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

For more information about the book, go to B2BSocialMedia.com.

Comments

  1. says

    The engagement with a B2B and a B2C though social media is pretty much the same. In the end, it’s all about establishing a relationship and engaging the customer in a conversation – not pitching to them. I think folks who fail at social media (B2B and B2C) do so by using mistaking the medium for a marketing channel when in reality it is a brand extension.

  2. Chad says

    It’s easy to tweet to consumers, they are personal. Sometimes it’s difficult for businesses to interact that way due to internal red tape and fear.

  3. Patrick Moore says

    The major difference between B2B & B2C is simply interaction. Just like any new product there is a natural adoption process. It is easy for B2C companies to realize the benefits of deploying a social media campagin. On the other hand it is difficult for a B2B companies based the fact that the relationship between buyers and distributers or distributers and manufacturers. The use of social media for B2B is in large part a one way conversation at this point in time.

  4. says

    I think the difference in establishing trust in social media with a commercial market vs. a consumer market is incredibly subtle. As Justin mentioned, commercial customers are, in the end, individual consumers, but I think that commercial customers are seeking credibility from their social media experiences with business while consumers seek a more direct personal connection / personal empathy or relatablity.

  5. Ashley L says

    While marketing is marketing, there is one important difference in the audience between B2B and B2C.

    Regarding B2B marketing, the focus is more on relationship building. Your client is a business, an entire entity (rather than one person). It is important to understand their values as a company because you are dealing with a shared identity between all employees as members of this company.

    B2C, however, largely addresses individual people. You may speak to clients with a role like mother, bread winner, etc…but because you’re dealing with personal versus corporate needs, you can focus more on the product and less on the relationship.

  6. says

    I agree that B2B and B2C end results are alike in that the ultimate goal is to establish relationships, but that doesn’t mean the approaches to achieve this goal aren’t different. B2B SMM is much different for 2 reasons:
    1. There aren’t a great deal of people doing it (compared to B2C), so there is still much to learn about the field
    2. Rather than trying to pinpoint an individual, create an experience for them, you have to create an appeal to to entire company.

  7. Neeha says

    In my opinion, Social Media Marketing for B2B and B2C are quite different though the base for Social Networking remain constant like Interactions, Building relationships and Content is always King.

    Some of the differences are:
    1) The channels used B2B SMM can differ from the channels used in B2C. (for example: Quora and Slideshare)
    2) Interaction patterns with your customers/consumers also vary as in B2B SMM, you almost always need to be professionally Social!
    3) In a B2B SMM, it is more important to position yourself as an expert in your industry.
    4) Content Strategy for B2B should include expertise, exclusivity and should focus on their niche target market.

  8. says

    B2B & B2C share one core concept in common, relationships. The differences come in how to build those relationships. The B2B environment necessitates the provision of value without exception. Adding value to a contact at any stage in the relationship is vital. This leads to a key requirement to nurture contacts through the buying cycle. Here, content marketing plays a key role, decisions are not made lightly and require insight and consideration. Within the B2C space, decision can be made on a whim, a wrong purchasing decision is unlikely to bring a person’s world crashing down. In a B2B environment the same can not be said. By providing relevant material which offers value and addresses each touch point and pain point of a lead, the eventual outcome if all goes well is a sale.

    We also need to look at the timeliness of the activity. A B2B sales cycle can be a long term process spanning months at a time, a B2C cycle usually spans days if not hours, it’s a much easier quick win. Building emotion into a B2B sale is important, but a real challenge, we are of course still dealing with people who can be emotionally involved with any aspect of life. One of the major limitations here is that in B2C, businesses can have a kudos and emotional attachment, such as Apple. Their products may not be the best, but they have a “must have” persona attached. Replicating this in B2B is almost impossible, so we must look to pamper to the needs of the buyer with content which is aligned to their vertical and strategy and corporate requirements.

    Connect with me on twitter @FelixHemsley / @EssentialComs

  9. says

    Social media is different for B2B companies because it often is more challenging to engage customers for products that either require more of a monetary commitment or an extended time period to go through the purchase decision cycle. For example, while someone selling a easily-talked about consumer goods product online, like a chocolate bar, can create buzz through 140 characters on Twitter, it’d be more difficult to sum up all the benefits of a business solution in those same 140 characters. Of course the game changes when you move to other social media platforms such as LinkedIn or Facebook.

  10. says

    Social media for B2B is taking over the need for a website. Prospects remain connected to your page, and learn about your company through status updates, photos, videos and links that your provide. The business becomes familiar and more personal through interactions with followers online. When it is time to buy, the relationship has already been established and the learning curve shortened.

    Please send me a book. I’ve been scouring the internet for stas and case studies on this subject. I would love to learn more. Thank you!

  11. says

    Selling B2C, you are targeting a market of 1. Selling B2B, you are in conversation with 1, but she/he usually will need to convince/justify the purchasing decision with other in the organization. So you need to provide more steak than sizzle to use @ericschwartzman term. Might need to switch to a long-form approach, like blogs, rather than 140 characters.

  12. Stephanie says

    The basic principle of social media is about 2 way interactions and allowing people to interact with content and share. Social media can be useful and used effectively for consumers as well as for professionals/business owners/decision makers.

    However, there are nuances to social media for B2B. When people are sharing with friends, they are sharing because something is culturally relevant to them, resonates with them personally (whether it is through humour or taking on a certain opinion/stance). With B2B, people (acting as decision makers) are sharing with people in their field because there is at the end of the day, useful knowledge. How B2B social media spread can’t be based solely on humour, on contests, on fun. At the end of the day, with B2B, it is all about value and content.

  13. says

    The major difference between B2B and B2C marketing is how you speak and engage with the target market. You always need to ask yourself how your niche market wants to receive information from you.

  14. says

    Social Media as a channel for both B2B and B2C operate in much the same way, it is certainly newer in the B2B relm, with metrics and measurement still be grappled with. Part of the difference is in how our target audience choose to engage us as brands, vendors or suppliers. The cognitive process of buyers in B2B typically represents more complexity than B2C in the buying cycle so for B2B we strive to position in category and as thought leaders.

  15. says

    Social Media seems very informal and easier to gear toward individuals who can make a personal connection with your company.

    Trying to communicate to an entire business is challenging because in reality, it’s still individuals who we are trying to engage, just that there’s many more of them who we need to interest to make that connection.

  16. says

    B2B social media efforts are a completely different animal than the B2C dialogue that exists. It’s highly specific, and messages can so easily be lost or misdirected. The content must maintain the personality that is required in the social media realm, yet deliver professional and business-specific benefits to the brands network. It is interesting, challenging and demands creativity. I do believe, there’s a world of opportunities to be found in it.

    I sure would like a book to aid my B2C professional development with some trends, tools and insights, though!

  17. Mandy Fischer says

    Well, in my eyes B2B marketing is still kind of different. Even though we are all human and all manipulable, b2b marketing needs everytime to be professional. Informal language is only for b2c marketing possible in my eyes.

  18. Grace says

    Depending on the audience, the B2B marketer may not have to be quite as savvy as the B2C marketer, surprisingly. Because companies are slow to change and have so many regulations around them, one needs to pitch to them in a more detailed, well-packaged, and “safe” way. Once you prove that you understand their business needs and that you can measure your results for them, they’ll buy in.

    Consumers scrutinize less and want immediate gratification.

  19. says

    Dentro de la filosofia de B2B se habla de la comunicación descrita en relación, una relación de menos forma pero de mas fondo en vista de los interese mas en comun que se maneja. La relación es entre una marca con otra, seres intangibles.

    Sin embargo en la B2C es mas interacción de una marca con una persona o grupos de personas, pero vemos aqui rostros, seres humanos que no estásn detrás de una marca o logo .

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