Last month we announced giveaways of four of the latest social media books to celebrate the 2nd birthday of SocialMediaB2B.com. To enter each giveaway, readers needed to leave a comment that related to each book. Congratulations to the winners, whose comments are below. If you didn’t win, click on the link for each book to [...]
Wednesday, March 30, 2011
Today Salesforce.com announced the acquisition of Radian6. Here’s a link to the press release if you want details. From a business perspective, this is a big deal because the leader in one space has acquired the leader in another space. But if you are a B2B marketer who is managing or planning social media for [...]
Monday, March 28, 2011
We've had a lot of interest in our previous posts on B2B Social Media Tools so we're providing another set of 7 tools you may find useful for your B2B business. Give these a try and let us know what you think.
Friday, March 25, 2011
This week’s list of recent B2B social media posts are not linked by a theme, but they should all make you think. A good blog post should have an a-ha moment where an idea crystallizes in your head or it inspires you to do something new with an increased level of understanding. These posts all [...]
Wednesday, March 23, 2011
Earlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of @MarketingProfs, based on my interview with Ann Handley about her use of the account. When ranked against the other B2B [...]
Monday, March 21, 2011
At the recent South by Southwest Interactive conference I had the opportunity to talk with Laura Thomas of Dell about Facebook for B2B companies. She is a Senior Consultant in the Small and Medium Business Group and responsible for digital media. Follow Laura on Twitter at @LPT. We talked about: Dell’s B2B Facebook Initiatives including Dell for [...]
Thursday, March 17, 2011
Many people gathered for the South by Southwest Interactive Festival in Austin Texas, around 19,000 of them, and there was not much talk about B2B social media marketing. The conference that grew from its design/development beginnings now has a huge marketing and social media component, but the information largely focuses on consumer brands. Between the [...]
Wednesday, March 16, 2011
As B2B companies create Facebook Pages, in addition to creating a content strategy and an engagement strategy, which are processes for what to post and how to engage with comments, they need to develop a process for dealing with a crisis. The SXSW Interactive Session, How Brands Respond to Facebook Attacks, addressed this issue with [...]
Tuesday, March 15, 2011
Once B2B companies start creating social profiles and interacting with customers and prospects online, they start accumulating data. It is easy to aggregate data into spreadsheets to present to your team or to your boss, but for many people data can be more easily understood and remembered if it is presented visually. And I don’t [...]
Thursday, March 10, 2011
While at the MarketingProfs Digital Marketing Forum, I had the opportunity to sit down with Ann Handley, the Chief Content Officer of MarketingProfs, and talk about the company Twitter account that she runs (@MarketingProfs). In a previous blog post about B2B companies on Twitter, I specifically mentioned this account as being a personal account, so [...]
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Thursday, March 31, 2011
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