Content Rules B2B Social Media

CC Chapman, founder of Digital Dads, and Ann Handley, Chief Content Officer of MarketingProfs, wrote the book Content Rules: How To Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars, and More that Engage Customers and Ignite Your Business, to help marketers understand the importance of developing compelling content to market their businesses. They provide 11 rules to follow in creating content, and they remind skeptical B2B marketers that these rules apply to them too. Even though everything else in the book is appropriate for B2B marketers, there is a whole chapter dedicated solely to B2B companies. For those keeping track, it is Chapter 10.

In the following interview, they talked about several of their favorite rules, as well as examples of organizations that understand and follow the rules.

This is the first of several book giveaways we are doing on We have a signed copy of Content Rules to give away. Watch the video to learn how to enter to win. Deadline for entry is March 4, 2011.


  1. Arpit says

    Book sounds so interesting, b2b has its own set of challenges but as CC & Ann agreed b2b does not mean that you turn out to be a robot & fabricate things with intent of reinforcing your brand image, cmon’ at the end of the day we all are humans, facebook or twitter may not help you sell ur b2b product but it definitely can shrink your sales cycle, or it can better serve as a touch point for the existing clients & prospects no matter b2b or b2c…B2B does not mean you or your prospects are from Pluto com-on both still are homo sapiens

  2. says

    My vertical is in consumer retail marketing and we use words line geometrics, analytics, gravity models and proximity models. Good advice to reinterpret the terms in a way that makes our product accessible.

    I am looking forward to reading your book.

    Ummmm I can’t attach a video or photo so I will have to rely on a limerick:

    There once was a marketer from Kent,
    Whose social media skills were bent,
    They only sent SPAM
    And not from a can,
    And to marketer Hell they were sent.

    How’s that?


  3. says


    Thanks for your social media haiku. You have won a signed copy of Content Rules. I have it in my possession and will make arrangements to get it to you.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>