Win a FREE copy of The Now Revolution

Jay Baer and Amber Naslund wrote a book called The Now Revolution about the seven shifts that will make your company faster, smarter, and more social. Thanks to Jay and Amber for giving me a copy of the book to give away to one of our readers. Watch this short video to find out how you can enter to win your own copy of this book. Enter by March 4, 2011.

In The Now Revolution companies will learn how to:

  1. Strip away silos and overgrown business process, and create a culture of NOW
  2. Hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis
  3. Organize internal teams for maximum external impact, and empower every employee as a marketer, even if they aren’t
  4. Listen at the point of need and answer the social telephone
  5. Travel the Humanization Highway, and respond effectively and persuasively to customer inquiries
  6. Plan for, find and manage real-time crises
  7. Redesign success metrics in a business world that’s increasingly instantaneous

And if you want to see previous interviews we conducted with Jay and Amber, click on their links.

Comments

  1. says

    Awesome contest, Jeff. This looks like a great book!

    The point that seems most applicable to me right now is #3: Organize internal teams for maximum external impact, and empower every employee as a marketer, even if they aren’t

    The best branding and marketing seems to take place person-to-person rather than through advertising or even websites. People don’t realize their own personal impact. I think every company, especially the one I work for, could benefit by this type of organization and empowerment. Thanks!

  2. says

    All seven points are critical to a successful business.

    For commenting purposes, I will say #1 (# Strip away silos and overgrown business process, and create a culture of NOW) is my favorite out of your list of seven. When everyone operates with a “Now” understanding, issues are resolved in a more efficient manner, customer service remains high and people put away their own differences for the good of the company. Item #1 is a work-in-process each and everyday.

    Thanks!

  3. says

    This sounds like a great read. I am especially interested in point #7 # Redesign success metrics in a business world that’s increasingly instantaneous. Coming from a world of direct mail there is a massive disconnect between reporting of results in traditional vs.online/social media. Hopefully you are going to provide some insight that will be helpful.

  4. says

    Sounds like a really useful book! The point that I find the most intteresting for our company right now is #4 because you need to be proacitve and intercept problems, needs, etc. if you want to be successful with your social media strategy. You need now WHAT people are saying about your business/company when they’re saying it. And then of course join the conversation =)

    Love this blog! Thanx!

  5. says

    Sounds like a great book! For my business, point #3 is key. I am a marketing department of one, and since we are only a team of 11 people it would change the way we do business for our internal groups to be organized and understand how they can each be marketers.

  6. says

    #7 Redesign success metrics in a business world that’s increasingly instantaneous

    This is where Amber comes in … this is the real challenge in our Social Media B2B Tsunami.

    One issue I do have with Radian6 is that do not have an entry level or midlevel offerings.

    For a small business $600 price tag is too hefty for the beginning venture. Am looking forward to reading the book! :)

  7. says

    #7 Redesign success metrics in a business world that’s increasingly instantaneous
    I am a conflict resolution specialist and that is a field that is ever changing, from both a marketing perspective as well as the actual work. I think this book (and specifically this section/shift) would be a great asset!

    Jason
    @jasondyk

  8. says

    Thanks for everyone’s comments. And the winner in a random drawing is Petter Nilsson. I will contact you for your shipping address, so we can send your book.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>