As B2B online marketers, creating new, socially shareable content to generate leads and sales is a huge part of our jobs. It’s not always easy to come up with highly engaging tweets or status updates, and it can be even harder to correlate that activity to leads or sales due to a complex B2B sales [...]
Thursday, February 24, 2011
Customer service is a growing application of social media for B2B companies. In many organizations, social media started with marketing or communications department, and as they began monitoring for brand mentions, they quickly discovered they were intermediaries between the customer and the customer service department. If you have not yet brought your customer service reps [...]
Wednesday, February 23, 2011
Nearly 10 million Americans tuned in to the venerable Jeopardy quiz show on February 14, forsaking their Valentine Day activities for a half-hour to watch a computer battle to a standoff with the two greatest Jeopardy champions of all time. Nearly as many tuned in the ensuing nights to see the IBM machine, called Watson, [...]
Tuesday, February 22, 2011
Social media has made in its way into the enterprise, but practitioners in these large B2B companies still need help understanding the policies and best practices. David B. Thomas and Mike Barlow have answered this need with the The Executive’s Guide to Enterprise Social Media Strategy. This book gives practical advice and strategies for getting [...]
Monday, February 21, 2011
If you’ve read any of my other pieces on Social Media B2B, you’ll know that I live by the Listen, Connect, Engage model. It’s simple and highly effective for leveraging social intelligence to improve sales productivity and customer engagement success. Today, in the third part of the Social Selling Throughout the B2B Sales Cycle series, [...]
Friday, February 18, 2011
Following are some interesting and popular posts about B2B social media that have bubbled up and crossed my screen. Are there other good posts you have seen this week? Let us know in the comments below. Social Media For B2B Marketing – How To Get Started from B2B Marketing Insider One of the best things about social media: [...]
Tuesday, February 15, 2011
Today marks the second anniversary of our first post at Social Media B2B, and I could not have timed this post more perfectly if I had tried. This is the 400th post on SocialMediaB2B.com. We continue to be thrilled that something we created from a simple idea has grown into a community of like-minded people. [...]
Monday, February 14, 2011
Facebook has changed the look of their Business Pages, to make them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for B2B companies cheer. These changes will officially take effect in March, but Page administrators can choose to upgrade now, or at least [...]
Monday, February 14, 2011
Jay Baer and Amber Naslund wrote a book called The Now Revolution about the seven shifts that will make your company faster, smarter, and more social. Thanks to Jay and Amber for giving me a copy of the book to give away to one of our readers. Watch this short video to find out how [...]
Thursday, February 10, 2011
Many B2B companies have conservative cultures and are unwilling to open up their ideas and expertise to the world using social media. One way these companies can benefit from the interaction and engagement of social media is to create an internal social network. GE wanted to raise the level of marketing skills across the whole [...]
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Monday, February 28, 2011
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