As more B2B companies devote more of their budgets to social media marketing, many social media thought leaders are debating the value of outsourcing time spent on tools such as Facebook, Twitter, blog content development and community management. Social media’s inherently personal take on customer service, media relations and brand development has caused some B2B [...]
One of the things I suggested in my 2011 predictions was that companies would find new ways to visualize data beyond spreadsheets and simple pie charts. Interesting visuals tell a much more compelling story than flat numbers. This doesn’t mean you need to create fully blown data visualizations for every report, but think about visual [...]
As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.
So B2B [...]
Many marketers look at Location Based Services (LBS) as being a consumer-focused marketing tactic. Consumers check in, and in return, receive offers (sometimes), get to see what their friends are doing and can enjoy a gaming aspect by receiving badges, collecting items or other rewards.
What many marketers fail to see is the value of the [...]
The impact of social media on brand monitoring, customer service and marketing is a hot topic these days, but there has been less discussion about one of the biggest areas of social media impact: B2B sales. The opportunity to capitalize on social media in sales is clear: if Customer 2.0 leverages social media to inform [...]