15 Useful Twitter Tools for B2B Social Media

With Twitter such an important social media platform and with so many Twitter tools available, we thought we’d highlight a few that could be valuable to the social media managers in your B2B organization. Here’s a list of 15 tools you may find useful:

1. BirdHerd
BirdHerd is Twitter made easy for groups and teams to update a single Twitter account. Posting is as easy as sending a direct message. BirdHerd lets you choose who is authorized to post from your group Twitter account.
Cost: Free

2. Twtpoll
Engage Your Customers. Ask Questions. Get Feedback. Use Twtpoll to gather responses from your Twitter followers and let Twtpoll tabulate the results.
Cost: Free

3. TweetChat
TweetChat allows you to follow a Twitter chat based on a hashtag. It’ll auto-append the hash to tweets that you lend to the conversation. Try it on Thursdays at 8:00pm ET during #b2bchat!
Cost: Free

4. Backtweets
Twitter’s standard search has its limitations. One of those limitations is that it can’t find tweets that have linked to your website (or any site you want to track) unless it contains specific search terms that you track. Backtweets solves that problem. You can enter a URL and it will return a reverse-chronolical list of tweets that contain your domain or link.  It’ll even resolve any links using link-shortening services.
Cost: Free

5. GroupTweet
GroupTweet helps groups communicate privately via Twitter. Twitter allows Direct Messages from one person to another, but if you want to send to more than one person you’re out of luck. GroupTweet can fill that void by allowing you to DM multiple people at once.
Cost: Free

6. TweetBeep
TweetBeep will send you hourly Twitter alerts via email so you can keep track of conversations on Twitter that mention you, your products, your company, or anything else important to you. You can keep track of who’s tweeting your website or blog, even if they use a shortened URL.
Cost: Free

7. StreamTwitter
StreamTwitter is a small lightweight web-based script used for streaming Twitter on video sources such as TV’s or projectors. It’s perfect for your next trade show, conference or other event. And it can be customized to look the way you want.
Cost: $19.95

8. ReFollow
Use ReFollow to drop followers that haven’t tweeted in X number of days or use it to find Tweeps that have mentioned or re-tweeted you that you are not following.
Cost: 10 free follows/unfollows, then plans from $5/month and up.

9. TweetAdder
TweetAdder is a suite of Twitter automation tools for promotion and marketing. Manage multiple accounts, autotweet RSS feeds, auto follow/unfollow, generate automated tweets or DMs, automate Tweet search and much more.
Cost: Free Demo, $55-188 one time fee depending on number of profiles

10. TwitBlend
TwitBlend helps you search for tweets and arrange, color, share and put it on your website using the TwitBlend widget. Grab tweets from anywhere, drag and drop tweets to create conversation and post it to your site.
Cost: Free

11. TweetStats
Graph your Twitter Stats including tweets per hour, tweets per month, tweet timeline and reply statistics. It’s useful to help you understand if you are only tweeting on certain days/times.
Cost: Free

12. Twazzup
Get real-time results for any search on Twitter. The results page includes not only tweets but pictures, news, top links and more. Search your name, company, industry keywords or competition and see what shows up.
Cost: Free

13. Twitterfeed
TwitterFeed allows you to automatically tweet new RSS items to your Twitter accounts. Enter the RSS feed URL into TwitterFeed and it’ll send a tweet every time a new article or blog post is published.
Cost: Free

14. Tweetreach
Find how far your tweet traveled. Search a URL, name, phrase or hashtag, and find the reach and exposure data for those tweets.
Cost: Free. Pro version available with monthly fees.

15. Tweetymail
Manage Twitter via your email inbox, including tweets, retweets, follows and direct messages. Set-up alerts and notifications too.
Cost: Free with limited features. $2.99/$4.99/$9.99 per month for pro features.

Are there any other Twitter Tools that you find useful when it comes to managing social media in your B2B organization?  If so let us know in the comments.


  1. says

    Very informative & useful! It seems that there is no end to what both Twitter and Facebook and related companies offer once you take the time to look below the surface! I’m putting this straight where it belongs, on my Construction Marketing UK Facebook wall and I’ve Tweeted (marketingm8) it already! Thank you.

  2. says

    This is a great roundup! +1 on the Tweetchat inclusion. There are so many tools out there… One I’ll give a shout-out to is Twilerts. It’s sort of the same idea as Tweet Beep, you can get an email alert of a brand mention but also for any keyword mention you want. You can specify by location, if you want a question phrase or particular sentiment… and then you can specify what time of day or if you want it every hour etc etc. It’s a free tool and delivers some decent results. I recommend it whether you’re a B2B marketer or B2C or monitoring brand mentions for a PR agency. Just love it. :) We have it listed on oneforty here – http://oneforty.com/item/twilert

  3. says

    Tweet-Monitor is the best product on the market to score, manage and report on tweets about your company, product or service across the entire twitter network. For more information and to arrange your 7 day free trial visit tweet-monitor.com

  4. says

    Hey I made a new unfollow tool for twitter called iUnfollow. It’s pretty new but you should check it out and maybe it will be #16 :D. Just click on my name.

  5. says

    Please also consider including SocialMotus. We’re a new, free social management tool platform for businesses and individuals. We’re building some innovative and powerful conversion tracking and social management features including priority messages inbox, targeted Twitter followers discovery, sales conversions by posts and much more.

    You can review it by signing up for free here http://www.socialmotus.com or emailing me for more information.

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